Unveiling the Secrets to Successful Business Models and Customer Feedback Management


Hatched by Glasp

Jul 10, 2023

3 min read


Unveiling the Secrets to Successful Business Models and Customer Feedback Management


Building a successful business requires a deep understanding of consumer behavior and the ability to effectively manage customer feedback. In this article, we will explore the common points between the "Canny: Customer Feedback Management Tool" and the insights shared in an article titled "「これがわかれば社長になれる」IKEAと焼肉屋と公文式にある"儲けの共通点" ビジネスモデルの要点を考える (3ページ目)." By analyzing these two sources, we can uncover the key principles that underlie profitable businesses and the potential pitfalls that await consumers.

Connecting Customer Feedback Management and Business Models:

Both the Canny tool and the insights from the article emphasize the importance of understanding customer needs and preferences. The Canny tool provides businesses with a platform to collect and manage feedback from their customers, enabling them to make informed decisions and build better products. On the other hand, the article examines successful business models, highlighting the necessity of identifying consumer desires and aligning them with the company's offerings.

The Power of Customer Feedback:

Customer feedback is a valuable resource for any business. The Canny tool allows companies to gather feedback through various channels, such as surveys or in-app messaging, and centralize it for analysis. This feedback provides crucial insights into customer satisfaction, pain points, and suggestions for improvement. By actively listening to their customers, businesses can identify areas for growth and make data-driven decisions.

Understanding Consumer Traps:

The article discusses the concept of presenting multiple proposals to clients, with one being the preferred option. This strategy allows the client to feel a sense of ownership in the decision-making process, even though the preferred option was preselected. By using this approach, both the client and the proposer share responsibility for the outcome, even if the chosen proposal fails. In contrast, when only one proposal is presented, any failures are often attributed solely to the proposer's shortcomings.

Unique Insights:

While the Canny tool focuses on managing customer feedback, the article brings a unique perspective by examining the underlying principles that drive successful business models. It emphasizes the importance of identifying the common thread in profitable ventures and understanding the potential traps that await consumers. By combining these insights with effective customer feedback management, businesses can enhance their decision-making processes and propel their growth.

Actionable Advice:

  • 1. Embrace customer feedback: Actively seek feedback from your customers through various channels, and use it to drive product improvements and address pain points.
  • 2. Present multiple proposals: When making recommendations to clients, consider presenting multiple options, with one being the preferred choice. This approach fosters a sense of collaboration and shared responsibility.
  • 3. Analyze successful business models: Study successful business models to identify the underlying principles that contribute to their profitability. Apply these insights to your own business strategies.


In today's competitive landscape, understanding customer needs and effectively managing their feedback are essential for building successful businesses. The Canny tool provides a valuable platform for collecting and analyzing customer feedback, while the insights from the article shed light on the common points that drive profitable business models. By incorporating these principles and taking actionable steps, businesses can improve their decision-making processes and create products and services that truly resonate with their customers.

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