The Cyclical Nature of Success and Customer Feedback: Building Better Products


Hatched by Glasp

Sep 06, 2023

3 min read


The Cyclical Nature of Success and Customer Feedback: Building Better Products


In the ever-changing landscape of business and life, it is important to recognize the cyclical nature of success and how it can impact various aspects of our lives. From personal growth to business endeavors, understanding the patterns of success and the role of customer feedback can help us build better products and maintain long-term success. This article explores the concept of cyclical patterns, draws parallels between historical events and company growth, and offers actionable advice for leveraging customer feedback in product development.

The Cyclical Nature of Success:

Everything in life is cyclical, and this principle applies to success as well. It is easy to overlook the fact that success itself can lead to a decline without any external force pushing it. As history has shown us, victory often sows the seeds of a fresh war, and the larger the victory, the higher the chances of future challenges. World War I led to World War II, and the cycle continued with the Cold War and conflicts like Russia's invasion of Ukraine. Similarly, in the business world, the bigger and more successful a company becomes, the harder it is to maintain that success.

Maintaining Success in Business:

Just as victory breeds the desire for vindication and vengeance, success can breed resentment and challenges. The more successful a company becomes, the easier it is for people to resent that success. This is where customer feedback becomes crucial. The rapper Drake once said, "People like you more when you are working towards something, not when you have it." This highlights the importance of continuously seeking feedback and staying connected with customers to avoid complacency.

Customer Feedback as a Tool for Growth:

Canny, a customer feedback management tool, provides businesses with a platform to gather and analyze customer feedback. By leveraging this tool, companies can stay connected with their customers and identify areas for improvement. The feedback loop created through Canny allows businesses to iterate and enhance their products based on real-time customer insights. This proactive approach not only helps in building better products but also in maintaining a strong customer base.

The Role of Ambition and Dreaming Big:

William Vanderbilt once said that having a lot of money "is as a death to ambition as cocaine is to morality." This statement highlights the importance of ambition and dreaming big. Success should not be seen as the end goal but as a stepping stone to the next dream. The cycle of inadequacy, hard work, and elation is ever-present. By constantly pushing the boundaries of what is considered a dream, individuals and businesses can fuel their ambition and strive for continuous improvement.

Actionable Advice for Building Better Products:

  • 1. Embrace customer feedback: Actively seek feedback from your customers and use it as a tool for growth. Analyze the feedback and identify patterns or common pain points that need to be addressed.
  • 2. Iterate and improve: Use customer feedback to iterate and enhance your products. Take a proactive approach to product development and prioritize the features or improvements that align with customer needs.
  • 3. Stay connected with your customers: Maintain a strong relationship with your customers by regularly engaging with them. Provide updates on product developments, seek their opinions, and show that their feedback is valued.


Understanding the cyclical nature of success and actively leveraging customer feedback can significantly impact the growth and success of a business. By recognizing the patterns of success, businesses can avoid complacency and continuously strive for improvement. Canny, as a customer feedback management tool, plays a crucial role in this process by providing a platform for businesses to gather, analyze, and act upon customer insights. By embracing customer feedback, iterating on products, and staying connected with customers, businesses can build better products and maintain long-term success.

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