The Benefits of Being a Regular: Enhancing Customer Relationships


Hatched by Glasp

Aug 01, 2023

3 min read


The Benefits of Being a Regular: Enhancing Customer Relationships

Have you ever wondered why some people become regulars at certain businesses? What makes them keep coming back, time and time again? A recent study sheds light on this phenomenon, revealing the multitude of benefits that being a regular can bring.

According to the study, conducted by a team of researchers in the field of consumer behavior, it takes an average of eight visits to a business before an individual considers themselves a regular. It's clear that consumers value their relationships with employees above all else. In fact, the study found that 61 percent of respondents stated that trusting the people at the business and their capabilities was one of the top benefits of being a regular.

This finding is not surprising when you think about it. As humans, we naturally gravitate towards familiarity and trust. When we visit a business repeatedly and establish a rapport with the employees, we feel a sense of comfort and confidence in their abilities. Knowing that the people who serve us understand our needs and preferences creates a sense of security and loyalty.

In addition to this, 57 percent of respondents reported that knowing what to expect from the services offered by the business was another major benefit of being a regular. When we become regulars at a place, we become familiar with the quality of their offerings and the consistency of their services. This predictability allows us to confidently rely on the business to meet our expectations time and time again.

Furthermore, 57 percent of respondents also noted that the employees at the business know their preferences. This personalized touch adds an extra layer of satisfaction to the customer experience. Whether it's remembering our usual order at a coffee shop or knowing our preferred table at a restaurant, these small gestures make us feel seen and valued as customers.

So, what does all of this mean for businesses? Well, it highlights the importance of cultivating strong relationships with customers. By focusing on building trust, understanding preferences, and consistently delivering excellent service, businesses can create a loyal customer base. Here are three actionable pieces of advice for businesses looking to enhance their customer relationships:

  • 1. Invest in employee training: By ensuring that your employees are well-trained and knowledgeable about your products or services, you can instill confidence in your customers. When customers feel that the employees are capable and reliable, they are more likely to become regulars.
  • 2. Personalize the customer experience: Take the time to get to know your customers and their preferences. Whether it's keeping track of their usual orders or offering personalized recommendations, these small touches can go a long way in building customer loyalty.
  • 3. Consistency is key: Strive to provide a consistent experience for your customers. Make sure that the quality of your offerings remains high and that your service is reliable. When customers know what to expect from you, they are more likely to become regulars.

In conclusion, the benefits of being a regular at your favorite spots are numerous. From trusting the people at the business to knowing what to expect from the services, these factors contribute to a sense of comfort and loyalty. Businesses can leverage this by focusing on building strong customer relationships through employee training, personalization, and consistency. By doing so, they can create a loyal customer base that keeps coming back for more.

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