Linking Your Thinking: How Tools and Behavior Connect in the Digital Age


Hatched by Glasp

Sep 18, 2023

4 min read


Linking Your Thinking: How Tools and Behavior Connect in the Digital Age

Have you ever wondered how certain advertisements seem to stick with you long after you've seen them? You may find yourself humming a jingle or recalling a memorable image, even if you didn't consciously pay attention to the ad. This phenomenon is not a coincidence; it's the result of careful planning and strategy by advertisers. In this article, we will explore the psychology behind successful advertising and how it influences our behavior over time.

One common misconception about advertising is that it aims to make us take immediate action. However, the truth is that effective advertising works by creating positive memories and feelings that gradually influence our behavior. Rather than trying to convince us to buy something right away, advertisements aim to leave a lasting impression that will encourage us to make a purchase in the future.

To achieve this, advertisers employ various techniques and tools that tap into our subconscious minds. Let's take a look at some examples:

  • 1. Evernote: The Collector

Evernote is a popular note-taking app that allows users to gather and organize their thoughts and ideas. In the realm of advertising, Evernote serves as a tool for collecting inspiration and brainstorming creative concepts. Advertisers use this tool to capture fleeting ideas and build upon them to create compelling campaigns that resonate with their target audience.

  • 2. Ulysses & Bear: The Writer

Ulysses and Bear are writing apps that provide a distraction-free environment for creating engaging content. In the advertising world, these tools are utilized by copywriters and content creators to craft persuasive narratives that capture the attention of consumers. By weaving stories around a brand, advertisers make their message more relatable and memorable, ensuring that it lingers in the minds of their audience.

  • 3. Roam: The Connector & Databaser

Roam is a revolutionary note-taking tool that allows users to create connections between their ideas and thoughts. In advertising, Roam serves as a valuable resource for organizing information and data that can be used to build a cohesive and impactful campaign. Advertisers utilize Roam to sort through vast amounts of information and find meaningful connections that will resonate with consumers.

  • 4. Obsidian: The Connector & Writer

Obsidian is another note-taking tool that emphasizes the connection between ideas. In the advertising realm, Obsidian acts as a bridge between creativity and strategy. Advertisers use this tool to relate different concepts and create a cohesive brand narrative that appeals to their target audience. By linking ideas together, they create a web of associations that make their brand stand out in the minds of consumers.

Now that we understand how tools can aid in the advertising process, let's delve into the psychology behind successful advertising. The reason why good advertising works, even when we think it doesn't, is that it focuses on creating positive memories and feelings associated with a brand. By using images, jingles, and stories, advertisers capture our attention and leave a lasting impression.

However, advertisers have little control over how audiences receive their message. The true power lies in the ideas, impressions, and positive feelings that the brand leaves behind. Any memory that predisposes us to view a brand in a more positive light than its competitors is a win for advertisers. They understand that engaging and memorable ads can slip past our defenses and plant seeds in our minds that influence our behavior.

You may not realize it, but advertising does influence you. Marketers are well aware of the impact their campaigns have on consumer behavior. They use various techniques to tap into our emotions and create a connection between their brand and our desires. The next time you find yourself humming a catchy jingle or recalling a memorable ad, remember that it's not a coincidence – it's the result of skillful advertising.

In conclusion, the digital age has provided advertisers with an array of tools to link their thinking and create impactful campaigns. By utilizing tools like Evernote, Ulysses, Bear, Roam, and Obsidian, advertisers can collect ideas, build stories, and connect concepts to create memorable and influential advertisements. Additionally, understanding the psychology behind successful advertising helps us realize that it's not just about immediate action; it's about creating positive memories and feelings that gradually influence our behavior.

To leverage the power of advertising in our own lives, here are three actionable tips:

  • 1. Pay attention to the details: Take note of the elements that make an advertisement memorable – the visuals, the music, the storytelling. By understanding what captures your attention, you can apply similar techniques in your own marketing efforts.
  • 2. Build a narrative: Whether you're promoting a personal brand or a business, storytelling is key. Craft a narrative that resonates with your audience and creates a lasting impression. Think about the emotions you want to evoke and the message you want to convey.
  • 3. Make it relatable: Find common ground with your audience by tapping into shared experiences and emotions. When people can relate to your message, they are more likely to engage and remember it.

Remember, successful advertising is not just about making an immediate sale; it's about building a positive association with a brand that influences behavior over time. By linking our thinking and understanding the psychology behind advertising, we can create impactful campaigns that leave a lasting impression.

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