Analyzing Effective Leaders: Why Extraverts Are Not Always the Most Successful Bosses


Hatched by Glasp

Sep 19, 2023

4 min read


Analyzing Effective Leaders: Why Extraverts Are Not Always the Most Successful Bosses

In the corporate world, leaders are often expected to be extraverts - charismatic, outgoing, and confident individuals who can command a room and inspire their teams. However, a study conducted by Grant and his colleagues challenges this notion, suggesting that extraverts may not always be the most successful bosses.

Grant's research found that there is an inverse relationship between the effectiveness of extraverted leaders and the proactivity of their employees. When employees are proactive, introverted managers lead them to earn higher profits. On the other hand, when employees are not proactive, extraverted managers lead them to higher profits. This finding suggests that extraverted leaders may feel threatened by employee proactivity, as they are used to being the center of attention.

Pairing an extraverted leader with a proactive team can lead to power struggles and conflicts within the organization. This situation, known as "status uncertainty," can hinder the company's effectiveness and create a hostile environment. In contrast, introverted leaders are less concerned with position, status, and power. They are more willing to spend time listening and processing ideas, which allows employees to feel valued and appreciated.

But how do introverted leaders influence subordinates or other people if not through authority or status? It seems that introverted leaders influence others through their willingness to listen and create space for employees to enter the dialogue. By giving employees the opportunity to share their ideas and contributions, introverted leaders foster a sense of responsibility and encourage proactive behavior.

The key to effective leadership lies in understanding the different groups of employees and matching them with the right leadership style. Both extraverted and introverted leadership styles can be equally effective, depending on the employees' characteristics and needs. The idea that extraverts are more effective leaders may stem from a "halo effect" perception. However, there is value in a leader being reserved and creating space for employees to contribute.

Takeaway 1: Create Space for Dialogue

Leaders, regardless of their personality type, should create space for dialogue and actively listen to their employees. By giving employees the opportunity to share their ideas and contributions, leaders foster a sense of responsibility and encourage proactive behavior.

Why Good Advertising Works (Even When You Think It Doesn't)

Many people believe that advertising doesn't work because they think it is trying to make them do something immediately. However, successful advertising rarely relies on argument or calls to action. Instead, it focuses on creating positive memories and feelings that influence our behavior over time.

The best advertisements are ingenious at leaving impressions. They use images, jingles, and stories to capture our attention and create a positive association with the brand. These advertisements aim to plant a seed in our minds that will influence our behavior at a later date.

Advertisers have little control over how audiences receive their message. However, what matters are the ideas, impressions, and positive feelings that the advertisement leaves behind. Any memory that predisposes us to view the brand in a more positive light is a plus.

Engaging and memorable ads slip ideas past our defenses and seed memories that influence our behavior. Even if we don't consciously realize it, advertising has an impact on our choices and preferences. Marketers understand this and design advertisements that leave a lasting impression.

Takeaway 2: Focus on Creating Positive Memories

Advertisers should focus on creating positive memories and feelings associated with their brand. By capturing attention and leaving a lasting impression, advertisements can influence consumer behavior over time.

Takeaway 3: Plant Seeds of Influence

Successful advertisements plant seeds of influence in consumers' minds. By subtly shaping perceptions and preferences, advertisers can guide consumer behavior without resorting to immediate calls to action.

In conclusion, effective leadership and advertising share common points. Both require an understanding of the target audience or employees and the ability to create positive associations and impressions. Extraverts may not always be the most successful bosses, and successful advertising rarely relies on immediate calls to action. By incorporating the actionable advice of creating space for dialogue, focusing on creating positive memories, and planting seeds of influence, leaders and advertisers can enhance their effectiveness and achieve their goals.

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