"10 Lessons from Great Businesses in the Era of AI-Generated Content"


Hatched by Glasp

Sep 10, 2023

4 min read


"10 Lessons from Great Businesses in the Era of AI-Generated Content"

In today's rapidly evolving business landscape, there are valuable lessons to be learned from successful companies. From Stripe to Red Bull, these businesses have embraced unique strategies and approaches that have helped them thrive. Additionally, as AI-generated content becomes more prevalent in content marketing, it's essential to understand how to navigate this new era effectively. By combining insights from both great businesses and the world of AI-generated content, we can uncover actionable advice for success.

Lesson 1: Be Painfully Persistent in Recruiting

Stripe, a highly successful company, attributes part of its success to its recruiting process. The company is willing to take a long time to hire the right people, sometimes even years. This level of persistence allows them to find the best talent and build a strong team. When it comes to hiring, don't rush the process. Take the time to find individuals who align with your company's values and goals.

Lesson 2: Obsess Over Your Customers

Great businesses understand the importance of pleasing their customers. To truly please your customers, you must obsess over them. This means going above and beyond to understand their needs, wants, and desires. By doing so, you can build stronger customer affinity and improve retention rates. Make customer satisfaction a top priority and continuously strive to exceed their expectations.

Lesson 3: Focus on Incentives

When it comes to organizing your company and optimizing performance, incentives play a crucial role. Charlie Munger once said, "Never, ever, think about something else when you should be thinking about the power of incentives." By aligning incentives with desired outcomes, you can motivate your employees and drive success. Take the time to evaluate your current incentive structure and make adjustments as needed.

Lesson 4: Embrace Optionality

OpenSea, a successful platform, understood the importance of optionality. They focused on keeping burn low and built optionality into their product. By doing so, they allowed themselves time for the market to mature and adapt. In your own business, look for ways to preserve optionality. Don't limit yourself to a single use-case or strategy. Instead, design your offerings to accommodate a wide range of possibilities.

Lesson 5: Deepen Your Advantages

Rather than trying to do everything, great businesses focus on intensifying their most pronounced advantage. Tiger, a successful firm, outsources its diligence to consulting firm Bain to focus on moving quickly and relying on its knowledge of successful business models. Red Bull takes a similar approach by outsourcing the production of its beverages to focus on marketing. Identify your strengths and find ways to deepen them, even if it means outsourcing other areas.

Lesson 6: Define Yourself by What You're Not

Sometimes, the best marketing strategy is to define yourself by what you're not. Telegram positioned itself as a user-friendly private alternative to Facebook's surveillance state. This counter-positioning was made even more effective once WhatsApp was acquired by Facebook. Find ways to differentiate yourself from your competitors by highlighting what sets you apart.

Lesson 7: Embrace Reinvention and Disruption

Great businesses never sit still. They are constantly in a state of reinvention and internal disruption. By embracing change and exploring new opportunities, you can stay ahead of the competition and uncover new avenues for growth. Don't be afraid to challenge the status quo and experiment with new ideas and strategies.

Lesson 8: Incorporate AI-Generated Content Strategically

As AI-generated content becomes more prevalent in content marketing, it's essential to understand how to incorporate it strategically. AI can produce content en masse, while humans can inject it with factual support and lived experiences. Use AI to generate ideas and support, but don't rely on it entirely. Find the right balance between human involvement and AI assistance.

Lesson 9: Adapt to the Changing Landscape of SEO

With the rise of AI-generated content, the landscape of SEO is changing. SERPs may become saturated with AI copycat content, diminishing the returns of traditional SEO strategies. Instead, prioritize thought leadership and focus on delivering unique and valuable content. Bylines and sources will become more important as Google values subject expertise and trustworthiness. Diversify your content and prioritize information gain.

Lesson 10: Embrace Strategic Thinking

As AI takes over low-grade tasks involved in content marketing, humans can dedicate more time to strategy. Embrace this opportunity to become more strategic in your approach. Leave behind traditional keyword research and explore new territory. Experiment with different content approaches and prioritize strategic planning.

In conclusion, by combining the lessons from great businesses and the insights from the era of AI-generated content, we can gain a deeper understanding of how to succeed in today's dynamic business environment. Be persistent in recruiting, obsess over your customers, focus on incentives, embrace optionality, deepen your advantages, define yourself by what you're not, embrace reinvention and disruption, incorporate AI-generated content strategically, adapt to the changing landscape of SEO, and embrace strategic thinking. By implementing these actionable pieces of advice, you can position yourself for success and navigate the challenges and opportunities that lie ahead.

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