AI-Generated Content and the Web as a Customer Service Medium: A Guide to the New Era of Content Marketing


Hatched by Glasp

Sep 19, 2023

4 min read


AI-Generated Content and the Web as a Customer Service Medium: A Guide to the New Era of Content Marketing

In the ever-evolving landscape of content marketing, two key concepts have emerged as game-changers: AI-generated content and the web as a customer service medium. These two ideas may seem unrelated at first glance, but upon closer inspection, they share common points and present unique opportunities for marketers to leverage.

AI-generated content has gained significant attention in recent years for its potential to revolutionize the content creation process. With AI, marketers can produce content en masse, tapping into the vast capabilities of machines to generate ideas and eliminate writer's block. However, it's important to strike a balance between AI and human involvement. In our experience, a 50/50 ratio of human-to-AI involvement yields the best results.

To effectively incorporate AI-generated content into your marketing strategy, consider seeding your prompts with specific information, such as facts, statistics, outline structures, and calls to action. By providing AI with clear instructions, you can ensure that it produces content that aligns with your goals.

But as AI tools become more accessible and widely used, it's crucial to understand the potential risks and challenges that come with this technology. One concern is the saturation of search engine results pages (SERPs) with AI copycat content. This saturation may diminish the returns on search engine optimization (SEO) efforts, ultimately shifting the focus to thought leadership as a ranking preference.

Additionally, AI tools are likely to take over the production of simple, low-grade content. This means that humans will have more time to focus on strategy and higher-level tasks. As a marketer, it's essential to adapt to these changes by diversifying your content and experimenting with new approaches.

While AI-generated content offers many benefits, it's important to remember that it has limitations. AI cannot conduct primary research and relies heavily on existing information available on the internet. Therefore, fact-checking and verifying information should always be a priority.

Now, let's shift our focus to the web as a customer service medium. The fundamental question of the web is, "Why wasn't I consulted?" Humans have a fundamental need to be consulted, engaged, and exercise their knowledge and power. This need is what drives the popularity of platforms like Wikipedia, Reddit, YouTube, and other sites that tap into the human desire for consultation.

The web's ability to tap into this need for consultation has given rise to a new era of customer service. Websites and platforms that prioritize engaging their audience and providing opportunities for consultation and discussion have seen great success. Take, for example, MetaFilter, which asks its members to filter and write up the best of the web, while also inviting them to discuss the filtered content. This approach has created a sense of community and consultation that keeps users coming back.

Reddit, another prime example, allows users to post, discuss, and rank content, creating a hierarchy of popular or approved stories and comments. The platform even has an "Ask Me Anything" section where individuals can engage with the community and answer questions. This level of engagement and consultation fosters a sense of community and taps into the human need to be consulted.

So, how can marketers leverage the web as a customer service medium? First and foremost, it's essential to create a service experience around what you publish and sell. Understand what customer service means in your industry and find ways to engage and consult with your audience. Define the boundaries of your community and enforce them to maintain a positive and engaging environment.

In a world where self-importance can stem from systems that aren't well-designed to make individuals look good, it's crucial to prioritize user experience and create platforms that allow people to comfortably fit in. By doing so, you can foster a sense of consultation and engagement that will set you apart from the competition.

To summarize, the era of AI-generated content and the web as a customer service medium present marketers with exciting opportunities. By leveraging AI tools effectively, marketers can tap into the vast potential of machines while injecting their content with factual support and lived experiences. Additionally, prioritizing consultation and engagement on the web can create a loyal and dedicated audience.

Here are three actionable pieces of advice to help marketers navigate this new era of content marketing:

  • 1. Experiment with AI-generated content: Start by incorporating AI into your content creation process, but remember to strike a balance between AI and human involvement. Experiment with different prompts and instructions to find what works best for your brand.
  • 2. Embrace the web as a customer service medium: Create a service experience around your content and products. Engage with your audience, consult with them, and foster a sense of community. Define your boundaries and enforce them to maintain a positive environment.
  • 3. Prioritize user experience: Design platforms and systems that allow individuals to comfortably fit in and showcase their knowledge and power. Focus on creating a user-friendly experience that taps into the human need for consultation and engagement.

In conclusion, the era of AI-generated content and the web as a customer service medium has brought about significant changes in content marketing. By understanding the potential of AI tools and leveraging the web's ability to tap into the human need for consultation, marketers can chart their course through this new era and achieve success.

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