The Small Steps of Giant Leaps: Navigating AI-Generated Content and Building a Strong Future


Hatched by Glasp

Jul 29, 2023

3 min read


The Small Steps of Giant Leaps: Navigating AI-Generated Content and Building a Strong Future


In life, the choices we make on a daily basis either work for us or against us. It is the small, ordinary choices that often go unnoticed but guarantee a strong future. There is no immediate reward for doing the right thing, just as there is no immediate punishment for doing the wrong thing. However, these choices compound over time, amplifying their effects. Consistency is key for these choices to have a compounding impact. This concept of consistently making small choices for future success reminded me of the idea of being 1% better each day, which results in tremendous growth over time.

AI-Generated Content and Content Marketing Strategy:

As we navigate the era of AI-generated content, it is important to approach it with a clear destination in mind. While AI can produce content en masse, it lacks the human touch and lived experiences that can make content truly impactful. By combining AI's strengths with our own, we can create content that is both efficient and engaging. When utilizing AI, it is crucial to seed prompts with the exact information we want, fact-check everything, and choose topics that are suitable for AI generation. The optimal ratio of human-to-AI involvement in content creation is often around 50/50.

The Changing Landscape of Content Marketing:

With the rise of AI-generated content, the content marketing landscape is undergoing significant changes. SERPs will become saturated with AI copycat content, leading to a shift in ranking preferences towards thought leadership. AI tools are becoming more accessible and affordable, allowing for widespread adoption. As AI takes over simpler content tasks, humans can focus more on strategy and innovation. Adapting to this changing landscape requires diversifying content approaches, prioritizing information gain, and embracing new territory beyond traditional keyword research.

Building a Strong Future:

While AI-generated content offers new possibilities and challenges, the fundamentals of building a strong future remain the same. Consistency in making small choices that position us for success is still crucial. Time is always working on our side, even when the results are not immediately apparent. To ensure a strong future, here are three actionable pieces of advice:

  • 1. Embrace Consistency: Consistently make small choices that align with your long-term goals. These choices may not always be glamorous or immediately rewarding, but they compound over time and lead to extraordinary results.
  • 2. Combine AI and Human Expertise: Utilize AI-generated content as a tool to enhance your marketing strategy. Inject it with factual support, lived experiences, and strategic plans. Find the balance between AI-generated content and human creativity to create impactful and engaging content.
  • 3. Adapt and Innovate: Stay ahead of the changing content marketing landscape by diversifying your content approaches and prioritizing information gain. Embrace new technologies and strategies while maintaining a strong foundation of expertise and trustworthiness.


In conclusion, the small choices we make on a daily basis have the power to shape our future. The concept of being 1% better each day and consistently making the right choices aligns with the idea of embracing AI-generated content while maintaining human expertise. By combining the strengths of AI and human creativity, we can navigate the changing content marketing landscape and build a strong future. Embrace consistency, find the balance between AI and human involvement, and adapt to the evolving landscape to ensure long-term success.

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