The Future of Social Media: Combining Decentralization and Innovation


Hatched by Glasp

Sep 15, 2023

4 min read


The Future of Social Media: Combining Decentralization and Innovation

In a world where social media platforms dominate our daily lives, it's crucial to stay ahead of the game and explore new possibilities. Two emerging trends that are revolutionizing the social media landscape are decentralization and innovation. By combining these two elements, we can create a future where users have more control over their data and content, while also enjoying unique and captivating experiences.

One notable project that embodies this vision is Deso, the decentralized social blockchain. Deso took a different approach to distribution by using a bonding curve model. This allowed for over 44,000 purchases, ensuring that no single entity owns more than 5% of the supply, except for the founders who collectively own less than 20%. This decentralized ownership structure fosters a sense of community and prevents any single entity from having excessive control over the platform.

But what sets Deso apart from traditional social media platforms is the way it stores data. Every profile, post, like, and comment is stored directly on the DeSo blockchain. This ensures transparency and immutability, as all actions are recorded and can be verified by anyone. This decentralized approach to data storage eliminates the need for a central authority to govern and moderate the platform, giving users more control and ownership over their content.

Another fascinating feature of Deso is the ability to attach a social token to every profile created on the platform. These social tokens have the potential to earn cashflows from NFT sales, as well as from various forms of creator monetization. This opens up a whole new realm of possibilities for content creators, allowing them to monetize their work directly and build a loyal fan base.

While Deso is an excellent example of the power of decentralization and innovation, it's essential to explore other avenues as well. One such avenue is the concept of creating a positive future. When considering investing in a company or supporting a project, it's crucial to envision the type of future that the team is creating. What kind of impact will it have on society? How will it shape the way we interact and communicate?

Moreover, it's important to ask ourselves, "Why now?" What has changed in the market or ecosystem that uniquely enables this opportunity today? Many successful technology giants took advantage of key enablers that propelled them to success. Whether it was a technological advancement or a shift in consumer behavior, these companies identified and capitalized on the right moment.

It's also worth noting that consumers have a complex relationship with new technology. While they are curious to discover new things, they also fear the unknown. The most successful innovators are those who can create moments of meaning by blending the old and the new, addressing both the neophilic and neophobic tendencies of consumers. By understanding these dynamics, we can design experiences that are both novel and familiar, capturing the attention and interest of users.

In conclusion, the future of social media lies in the combination of decentralization and innovation. Projects like Deso are leading the way by embracing blockchain technology and empowering users to have more control over their data and content. However, it's essential to consider other factors such as the vision of the team, the timing of the opportunity, and the psychology of users. By incorporating these elements into our approach, we can create social media platforms that are truly transformative.

Actionable Advice:

  • 1. Embrace decentralization: Explore decentralized platforms like Deso that offer transparency, immutability, and user ownership. By embracing these platforms, you can have more control over your data and content, fostering a sense of community and empowerment.
  • 2. Envision a positive future: When evaluating companies or projects, consider the type of future they are creating. Look for opportunities that have the potential to make a positive impact on society and shape the way we interact and communicate.
  • 3. Blend the old with the new: Understand the complex relationship consumers have with new technology. Create experiences that are both novel and familiar, addressing both the curiosity to discover new things and the fear of the unknown. By striking this balance, you can capture the attention and interest of users.

By following these actionable advice, we can pave the way for a future where social media platforms are decentralized, innovative, and user-centric. Let's embrace this exciting journey and shape the future of social media together.

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