How to Trigger Product Usage that Sticks and Establish Long-Term Success


Hatched by Glasp

Sep 28, 2023

3 min read


How to Trigger Product Usage that Sticks and Establish Long-Term Success

In today's competitive market, it's not enough to simply attract users to your product. The real challenge lies in keeping them engaged and coming back for more. To achieve this, you need to create triggers that motivate users to build new habits around your product. However, triggers alone are not enough. Intrinsic motivation plays a crucial role in driving user action and ensuring long-term product usage.

One successful example of triggering product usage can be seen in the meditation app Calm. By proactively prompting new users to set a daily reminder after completing their first meditation session, Calm saw a remarkable 3x increase in daily retention. This shows that incorporating triggers into the user experience can have a significant impact on user behavior.

But how can you effectively incorporate triggers into your product? The first step is to understand that habits don't begin with action; they begin with a trigger to action. No matter how many external triggers you provide, users will only take action if they genuinely want to. Therefore, it's essential to tap into their intrinsic motivation.

Intrinsic motivation is the fuel that drives users to engage with your product. It's the internal trigger that must exist within them. To tap into this motivation, you need to identify what sparks their interest and align it with the value your product offers. By understanding their needs and desires, you can create triggers that resonate with them on a deeper level.

Another key aspect of triggering product usage is delivering value in the message itself. Users need to see the immediate benefit or value that your product provides. When they understand how your product can improve their lives or solve their problems, they are more likely to take action. Amping up the anticipation and highlighting the benefits of using your product can help create a sense of excitement and drive users to engage further.

However, it's important to note that triggering product usage is not a one-time event. Users' lives get busy, and sometimes they need a gentle nudge to remind them to take action. Therefore, it's crucial to prompt users to continue engaging with your product and guide them towards experiencing its full potential. By providing guidance to value and benefits, you pave the way for repeat meaningful engagement.

To ensure the long-term success of your product, it's essential to focus on the success of your behavioral design. This means continuously improving the user experience, optimizing triggers, and finding ways to motivate users to interact with your product again and again. Here are three actionable pieces of advice to help you achieve this:

  • 1. Understand your users: Take the time to understand your users' needs, desires, and pain points. By aligning your triggers with their intrinsic motivation, you can create a more compelling user experience.
  • 2. Continuously iterate and improve: Don't be afraid to experiment and iterate on your triggers. Test different approaches and analyze the results to identify what works best for your users. Continuous improvement is key to keeping users engaged.
  • 3. Provide ongoing guidance and support: Don't leave users to figure things out on their own. Provide clear guidance and support throughout their journey with your product. This will help them navigate any challenges and ensure a positive user experience.

In conclusion, triggering product usage that sticks is crucial for the long-term success of your product. By understanding the importance of intrinsic motivation, delivering value in your messages, and providing ongoing guidance, you can create triggers that drive user action and keep them engaged. Remember, it's not just about attracting users; it's about building habits and creating a product experience that users can't resist.

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