The Changing Landscape of Social Media and AI: Insights and Actionable Advice

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Hatched by Glasp

Sep 23, 2023

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The Changing Landscape of Social Media and AI: Insights and Actionable Advice

In recent months, the battle for creators between Instagram and TikTok seems to have calmed down. Rather than dividing the creator market between the two platforms, it appears that many influential creators have chosen to allocate their time between both Instagram and TikTok. While most creators prioritize Instagram over TikTok or vice versa, there are still significant differences that exist between the two platforms.

One of the main reasons why creators prioritize Instagram over TikTok or vice versa is the distinct characteristics that each platform maintains, despite their growing similarities. TikTok is undeniably an app geared towards the Z generation, while Instagram recently celebrated its 10th anniversary and has become a cultural staple that caters to users of all generations. Instagram continues to add new features and editing options to its Reels, keeping creators constantly engaged in learning, but TikTok still holds an advantage in terms of user-friendliness when it comes to creating short-form videos.

Looking beyond social media, the future of AI holds immense potential. AI startup Hugging Face has trained its LLM BLOOM on 46 languages, while Meta has been working on AI models capable of real-time translation in hundreds of languages. However, the next breakthrough in AI is likely to come from multimodal AI models, which possess multiple senses such as computer vision and audio interpretation. Incorporating language models into other AI models can enable robots to understand their surroundings through visual and language cues, as well as voice commands. By incorporating reinforcement learning, AI models can develop the ability to explore, have autonomy, and interact in various environments.

In the realm of AI bias, the firm Bot Sentinel has been tracking inauthentic behavior on Twitter and has noticed a significant increase in account deactivations and suspensions. This suggests that platforms are becoming more vigilant in combating fake accounts and ensuring a more authentic user experience. Additionally, Hugging Face researcher Sasha Luccioni has developed a tool that allows users to test the bias in AI image generators. This tool, called Stable Diffusion, highlights how certain word combinations can produce biased outcomes in text-to-image generation AI.

Based on these insights, here are three actionable advice for creators and AI enthusiasts:

  • 1. Embrace both Instagram and TikTok: Rather than choosing one platform over the other, consider utilizing both Instagram and TikTok to reach a wider audience and maximize your creative potential.
  • 2. Stay updated on AI advancements: Keep an eye on the latest developments in AI, particularly in the field of multimodal AI models. This will allow you to leverage emerging technologies and stay ahead of the curve in incorporating AI into different applications.
  • 3. Address AI bias and authenticity: Be mindful of the biases that may exist within AI systems and strive for authenticity in your content. Utilize tools like Stable Diffusion to test and mitigate bias in AI-generated outputs.

In conclusion, the dynamics of social media and AI continue to evolve, presenting new opportunities and challenges for creators and technology enthusiasts alike. By understanding the unique characteristics of platforms like Instagram and TikTok, and staying informed about the latest advancements in AI, we can navigate these landscapes effectively and leverage their full potential.

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