The Power of Attention and User Preference in OpenAI's Platform


Hatched by Glasp

Jul 31, 2023

3 min read


The Power of Attention and User Preference in OpenAI's Platform


In recent years, OpenAI has garnered significant attention and transformed it into a thriving platform with its innovative products and user-centric approach. With the release of plugins, OpenAI is poised to become a unique platform, revolutionizing the way apps are built and consumed. This article delves into the potential of OpenAI's platform, the concept of attention, and the impact it can have on various industries.

The Significance of Attention:

OpenAI's success can be attributed to its ability to capture attention and convert it into actionable outcomes. By leveraging the power of Transformers and focusing on the right parts of the input, OpenAI's products, such as ChatGPT, have become popular front-ends that control demand for tailored resources. This attention-grabbing capability allows OpenAI to commoditize suppliers and capture more value from each transaction.

The Role of Plugins:

The introduction of plugins takes OpenAI's platform to a new level. Plugins enable products, built on OpenAI's APIs or not, to be seamlessly integrated into ChatGPT, transforming it into both a platform and an aggregator. Unlike traditional app stores that merely list apps, OpenAI's platform absorbs the capabilities of plugins, enhancing its functionality and expanding its reach. This unique approach empowers developers and users alike, enabling them to access a wide range of services within the ChatGPT ecosystem.

The Apex Aggregator:

OpenAI's platform has the potential to become the Apex Aggregator, capable of controlling demand, turning attention into actions, and aggregating various suppliers. By building an Action Engine, OpenAI can subsume search and other user-oriented products, simplifying user experiences and generating revenue through transactions. This strategic position and business model position OpenAI as a dominant force in the tech industry.

Disintermediation and Differentiation:

As OpenAI optimizes its platform for users, it may disintermediate many businesses and force them to adapt their operations. The integration of plugins allows users to perform complex tasks with minimal effort, making the platform a one-stop destination for various needs. This shift can lead to lower prices for commodity products and encourage companies to focus on differentiation and quality. In this context, brand loyalty may become less important, giving rise to more specialized products that excel in specific areas.

The Impact on Industries:

OpenAI's platform has the potential to disrupt numerous industries and value chains. Companies that provide software products for complex workflows may witness an influx of customers through ChatGPT. Moreover, brands will need to align their products with ChatGPT's recommendations, potentially reshaping their strategies and offerings. Ultimately, this transformation is likely to benefit consumers, providing them with greater choice, lower prices, and easily discoverable options.

OpenAI's Business Model:

OpenAI's platform offers a unique business model, positioned to capture attention and generate revenue through transactions. As the Apex Aggregator, OpenAI can leverage its vast user base and plugin capabilities to drive transactions and charge fees accordingly. By prioritizing user experiences and simplifying interactions, OpenAI can create a seamless ecosystem that benefits both users and suppliers.

Actionable Advice:

  • 1. For businesses: Focus on differentiation and excellence in specific areas rather than trying to do everything. This will allow you to stand out in the ChatGPT ecosystem and attract users who value your specialized offerings.
  • 2. For developers: Consider building products that integrate with OpenAI's APIs and plugins. This will enable you to tap into the platform's vast user base and provide value-added services within the ChatGPT environment.
  • 3. For users: Embrace the convenience and potential cost savings offered by ChatGPT and its plugins. Explore the wide range of services available and leverage the platform's capabilities to simplify your day-to-day tasks.


OpenAI's platform has revolutionized the way attention is captured and transformed into actions. With the integration of plugins, OpenAI has created a unique ecosystem that combines the functionalities of various apps and services. This platform has the potential to disrupt industries, redefine user experiences, and generate revenue through transactions. By prioritizing user preferences and delivering tailored solutions, OpenAI's platform is poised to become a dominant force in the tech industry.

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