Towards the Curator Economy: Building Community and the Power of Content Curation


Hatched by Glasp

Sep 19, 2023

4 min read


Towards the Curator Economy: Building Community and the Power of Content Curation

In today's digital age, where information overload is a common problem, content curation has emerged as a powerful tool for finding quality content on specific topics. It serves as the simplest and fastest route to the right destination, without going down the internet rabbit hole and ending up with deceitful information. Content curation, at its core, involves the smart and insightful contextualization of the content being shared.

The curator economy, then, can be seen as the democratization of human content curation. It is the act of curation done by human minds and human hands. By following those who know where they're going, individuals can navigate the vast sea of information and waste less time. When guided by like-minded people, the learning curve is flattened, and the information needed is found more easily with the help of reliable sources and experienced curators.

However, building a community is an equally important skill in today's digital landscape. In fact, it has been identified as the most important skill learned by many in 2021. The power of community cannot be underestimated, as it becomes an extension of your product team and a valuable support system. By involving customers and moderators in the product development process, a strong bond is formed, and the end result is a product that truly serves their needs.

One example of community-led product development is the case of Talk, a platform that was built through collaboration with Reddit moderators. By creating a community for these moderators to try Talk, engaging in daily dialogues about the product, and openly sharing designs and responding to feedback, Talk was able to harness the collective wisdom of its users. This approach not only creates a sense of ownership and loyalty but also ensures that the product is tailored to the specific needs of the target audience.

In building a community, it is important to have a clear mission. A shared purpose brings people together and fosters a sense of belonging. It also helps attract like-minded individuals who are passionate about the mission and are willing to contribute their time and expertise. However, it is important to note that building a community can be a lonely road in the early stages. It takes time and effort to nurture and grow a community, and setbacks are inevitable. But with perseverance and a strong foundation, the community will thrive.

Onboarding new members should also be a priority. Providing clear channels for newcomers to navigate and offering guidance on how to contribute and engage with the community can make a significant difference. This ensures that new members feel welcomed and are able to quickly integrate into the community.

Finding core contributors is another crucial aspect of community building. It is not about the number of members a community has, but rather the active participation of those who truly care about the mission and can get things done. These core contributors are the driving force behind the community's growth and success. Acknowledging their efforts, amplifying their voices, and giving them ownership in the community can further fuel their motivation and dedication.

In a thriving community, it is important to kindle small fires. Empowering small, self-directed teams within the community allows for diverse perspectives and initiatives. Even if their direction may not align exactly with the overall vision, supporting their efforts can lead to unexpected growth and innovation. It is essential to recognize that building a community is a commitment that requires time and effort. However, the rewards can be immense, as a strong community has the potential to create something great.

In conclusion, the curator economy and community building go hand in hand in today's digital landscape. Content curation serves as a powerful tool for finding quality information, while building a community fosters collaboration, support, and a shared sense of purpose. To harness the power of both, here are three actionable pieces of advice:

  • 1. Clearly define and communicate your mission: A clear mission attracts like-minded individuals who are passionate about the cause and are more likely to actively contribute to the community.
  • 2. Prioritize onboarding: Make sure new members have clear channels and guidance on how to navigate and engage with the community. This will help them feel welcomed and integrated from the start.
  • 3. Focus on core contributors: Instead of obsessing over the number of members, identify and nurture core contributors who care about the mission and can make a tangible impact. Show appreciation, amplify their voices, and give them ownership in the community.

By incorporating these strategies into your approach to content curation and community building, you can create a thriving ecosystem that benefits both curators and community members alike.

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