Understanding Your Engagement Levels and How Technological Innovation Can Shake Up Your Community

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Hatched by Glasp

Jul 23, 2023

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Understanding Your Engagement Levels and How Technological Innovation Can Shake Up Your Community

Introduction:

Engagement levels play a crucial role in the success of any community. It is important to analyze these levels and understand what they mean for the growth and sustainability of your community. In this article, we will explore the different shapes of engagement levels and how they can be improved. Additionally, we will discuss the impact of technological innovation on community building.

Visitor Heavy:

The first level of engagement is the Visitor level, where community members are just starting out. If a large percentage of your community remains at this level, it indicates that they are not finding enough value to stick around. To address this issue, it is important to consider what your community has to offer beyond transactional support. Find ways to make your community more engaging and valuable for its members.

Core Heavy:

On the other end of the spectrum, having too many members at the Core level can be a problem. This indicates that your community is not serving those who are not ready or able to be at that level yet. A healthy community should offer value at all levels, not just the highest level. To encourage growth, make your community more welcoming to casual participants and one-off contributors. This will attract a wider range of members and facilitate their progression through the engagement levels.

Participation Bottleneck:

Sometimes, a community may face bottlenecks that prevent members from progressing from one level to the next. These bottlenecks can be identified when there is a significant difference between two levels, but smooth transitions between others. If there is a bottleneck at the Visitor level, it means that something is keeping people from progressing even when they are ready. Identify and address these bottlenecks to ensure a seamless engagement flow within your community.

Contribution Bottleneck:

In some communities, there may be a bottleneck between Participants and Contributors. This could indicate that members lack the necessary skills or access to make contributions. If your community is user-oriented, ensure that members feel empowered to provide support themselves. For product-oriented communities, examine if potential contributors are excluded from processes or tools. Engage with your community members to understand their needs and unlock the growth potential of your community.

Core Bottleneck:

Reaching the Core level requires significant time and effort, so it is natural that only a small portion of your community will reach this level. However, if there is a bottleneck at this level, it is crucial to assess the contribution experience that your members are having. Poor experiences may discourage first-time contributors from making further contributions. Improve the tools, processes, and people involved to create a more pleasant experience for your members.

Ideal Distributions:

A healthy community will have a relatively consistent difference in the number of members at each level. This indicates that members are progressing at their own pace and to their own limits. Strive for an ideal distribution to ensure a balanced and thriving community.

Technological Innovation and Community Building:

Technological innovation has the power to transform the way communities are built and engaged. AI, for example, can help personalize ads and make them feel less intrusive. By utilizing computer vision and GANs, ad creatives can be quantified and tested to optimize engagement. This innovation allows ads to be more like recommendations from a close friend rather than strangers shouting at you.

Actionable Advice:

  • 1. Understand the needs of your customers and build what they actually need. While it is important to be stubborn in your vision, adaptability is key to success.
  • 2. Focus on cash flow from the early stages to keep your company alive. Cash is king, so prioritize generating revenue as soon as possible.
  • 3. Hire the right people and place them in the right roles. Building a strong team is crucial for the success of your community and business.

Conclusion:

Engagement levels are a vital aspect of community building. By understanding the different shapes of engagement levels and addressing bottlenecks, you can create a more inclusive and thriving community. Technological innovation, such as AI, can further enhance engagement and personalization. Remember to prioritize the needs of your customers, focus on cash flow, and hire the right people to ensure the success of your community.

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