Understanding Your Engagement Levels: A Guide to Growing and Sustaining Your Community

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Sep 27, 2023

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Understanding Your Engagement Levels: A Guide to Growing and Sustaining Your Community

Introduction:

Building and maintaining an engaged community is crucial for the success of any online platform or organization. However, it can be challenging to understand and interpret the engagement levels of your community members. In this article, we will explore different shapes of engagement level charts and what they mean for your community. By gaining a deeper understanding of these patterns, you can identify areas of improvement and take actionable steps to foster a thriving and active community.

Visitor Heavy:

Every community starts with visitors, individuals who come seeking assistance or information and then leave after their query is resolved. In a healthy community, this level will always be the largest. However, if your engagement level chart shows a significant number of visitors and very few progressing to higher levels, it indicates that people aren't finding value in sticking around. To address this issue, you need to evaluate what your community has to offer beyond transactional support. Consider providing additional resources, fostering connections, and creating opportunities for meaningful interactions that encourage visitors to become more engaged members.

Core Heavy:

On the other end of the spectrum, having too many community members at the core level can be a red flag. While it's important to have dedicated and highly engaged core members, an overemphasis on this level may alienate those who aren't ready or unable to commit at the same level. To ensure growth and inclusivity, your community should provide value and support at all levels. Consider how you can make your community more welcoming to more casual participants and one-off contributors. By diversifying your offerings and creating entry points for different levels of engagement, you can encourage a broader range of community members to join and participate actively.

Participation Bottleneck:

A common challenge faced by communities is the presence of unseen bottlenecks that hinder members from progressing from one level to the next. This bottleneck is evident in the engagement level chart when there is a noticeable difference between two levels, but smooth transitions between others. If you observe a significant gap between the visitor and participant levels, for example, it suggests that something is impeding people from advancing even when they're ready. Identify these bottlenecks and address them by understanding the barriers preventing progression. By removing these obstacles, you facilitate a seamless transition for members and encourage their continued growth within the community.

Contribution Bottleneck:

In communities focused on user-to-user interactions, a bottleneck between participants and contributors might be expected. However, it can also indicate a problem if your members lack the necessary skills or access to make meaningful contributions. If your community revolves around providing support, empower your members to contribute by fostering a sense of ownership and creating opportunities for them to share their expertise. For product-oriented communities, ensure that potential contributors have the tools and resources needed to actively participate. By facilitating contribution and empowering community members, you unlock the potential for future growth and innovation.

Core Bottleneck:

Reaching the core level requires a significant investment of time and effort, making it the smallest segment of your community. However, if you observe a bottleneck at this level, it may indicate that there are unnecessary obstacles or a poor first-time contribution experience. Evaluate the contribution process, tools, and interaction with core members to identify areas for improvement. By enhancing the experience at this level, you encourage continued engagement and increase the likelihood of members contributing more frequently.

Ideal Distributions:

A healthy community will exhibit a relatively consistent difference in the number of members at each level, reflecting the individual pace and limits of each member's engagement. Strive for a balanced distribution across levels to ensure a vibrant and diverse community.

Steep Onramp:

In communities centered around specialized knowledge or skills, it's common to have a steep onramp for moving members up to higher levels. This is due to the significant time or resources required to acquire the necessary expertise. While there may not be much you can do to change this, consider ways to make the acquisition of skills more accessible or affordable. By doing so, you can encourage more individuals to engage and progress within your community.

Shallow Onramp:

A shallow onramp indicates that your community is experiencing easy and rapid progression between levels. This is more likely in communities focused on widely held skills or interests. However, if you have a skills-based community and observe a shallow onramp, it may suggest that you're not reaching as many potential visitors as you could be. Consider expanding your promotional efforts to attract a broader audience and ensure that your community is visible to those who may benefit from it.

Generative Tech Market Map and 5-Layer Tech Stack:

In the realm of generative technology, understanding the layers and dynamics of the tech stack is essential for success. The AI engines enabling generative tech have three layers: general AI models, specific AI models, and hyperlocal AI models.

General AI models are versatile and capable of handling broad categories of outputs. They are typically open-source, user-friendly, and proficient in various tasks such as generating text, images, videos, speech, and games.

Specific AI models provide even more nuanced outputs and cater to specific job requirements. These models excel at tasks like writing tweets, ad copy, song lyrics, or generating e-commerce photos and 3D interior design images.

Hyperlocal AI models specialize in generating content based on hyperlocal, often proprietary data. These models can produce scientific articles in the preferred style of esteemed publications. Leveraging hyperlocal data within AI models can unlock unique and valuable insights, contributing to the growth and differentiation of your community.

To access and utilize these AI models effectively, the API layer or Generative OS acts as an intermediary between the workflow applications and the AI models. This layer ensures seamless integration, allowing applications to access the required AI models and facilitating easy interchangeability. By leveraging the power of network effects and embedding characteristics, this layer promotes interoperability and enhances the overall user experience.

The applications layer serves as the interface where humans and machines collaborate. These workflow tools make AI models accessible to business customers or consumer entertainment, enabling seamless integration into their daily lives. Leveraging network effects and embedding defensibilities at this layer can contribute to the long-term success and retention of your community.

Conclusion:

Understanding the engagement levels within your community is vital for its growth and sustainability. By analyzing the patterns in your engagement level chart, you can identify areas of improvement and take actionable steps to foster a thriving community. Here are three actionable pieces of advice to consider:

  • 1. Diversify your offerings and create value at all levels of engagement to attract and retain a broader audience.
  • 2. Identify and address bottlenecks that hinder members from progressing within the community, ensuring a seamless transition between levels.
  • 3. Foster a sense of empowerment and provide the necessary tools and resources for community members to make meaningful contributions.

By implementing these strategies and continuously evaluating the engagement levels of your community, you can cultivate an active, inclusive, and vibrant environment for all members.

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