The Ultimate Guide to Writing Online: Embracing Disorder for Success


Hatched by Glasp

Sep 20, 2023

4 min read


The Ultimate Guide to Writing Online: Embracing Disorder for Success

Writing online is a powerful way to accelerate your career and attract opportunities from all over the world. In the Age of Leverage, your ideas are the most valuable currency in a knowledge-driven economy. To make the most of this opportunity, it is essential to have a personal blog and create your own online home. Your website serves as your resume, business card, store, directory, and personal magazine. It should have a Start Here page and a curated list of your favorite articles to guide and engage your readers.

When you're just starting out, curating content based on people or ideas is an effective way to ignite a following and build a body of work. You can curate a summary of your favorite thought leader's best work or create a list of the best resources on a topic you're interested in. By curating and sharing valuable content, you can attract the attention of thought leaders and expand your reach.

While there are various platforms available for publishing your writing, it is important to focus on distribution. Building a strong distribution channel is the key to success as an online writer. Concentrate your efforts on one platform where your target audience is most likely to discover your content. Twitter is a great place for people to discover your blog, while email is essential for retaining your audience. Building an email list is crucial for reader stickiness and long-term engagement.

To improve your visibility and search engine optimization (SEO), publish excellent articles, coin new terms, and use an uncommon name to avoid competition. Building an audience takes time, but the trust, credibility, and authority you earn are invaluable. Consistency is key, so pick a schedule and stick with it. Expect some articles to outperform others, but focus on creating evergreen content that stays relevant and generates traffic for years to come.

To enhance the quality of your writing, learn copywriting and vary sentence length to add rhythm and atmosphere. Building a targeted audience in a niche topic is more important than the number of readers you attract. Intelligent readers value depth, nuance, and specificity. Accelerate your feedback loops by sharing your ideas and receiving feedback through conversations, tweets, emails, and blog posts. The Content Triangle method allows you to integrate feedback and refine your ideas effectively.

Your success as an online writer comes from your overall body of work rather than any one piece. Writing online allows you to attract opportunities and quality readers based on the value of your ideas. Pick a high-value, emerging industry, learn as much as you can, and share what you learn on your personal website. Building a personal brand and becoming an authority in your niche will attract high-value opportunities.

In the pursuit of order and productivity, we often overlook the benefits of embracing messiness. Disorder can enhance certain types of creativity, as it forces us to be alert and engaged with the unpredictable. Embracing a degree of mess can lead to exciting and innovative ideas. So, don't be afraid to let go of excessive organization and allow space for creative disruptions.

In conclusion, writing online is a powerful tool for career acceleration and personal growth. By creating your own online home, curating valuable content, focusing on distribution, and embracing disorder, you can attract opportunities, build an audience, and establish yourself as an authority in your niche. Remember to be consistent, open to feedback, and dedicated to building a body of work that stands the test of time.

Actionable advice:

  • 1. Create your own online home by buying a domain name and setting up a website. Make it easy for people to find and engage with your content.
  • 2. Curate valuable content based on thought leaders or specific ideas to ignite a following and build a body of work. Share your curated lists with the relevant people to expand your reach.
  • 3. Focus on distribution by choosing one platform where your target audience is most likely to discover your content. Use Twitter for discovery and email for retention. Build an email list to enhance reader stickiness.

Remember, writing online is a journey that takes time and effort, but the rewards are worth it. Embrace the messiness, be open to new ideas, and let your writing become a magnet for opportunities and personal growth in the Age of Leverage.

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