"Creating Meaningful Connections with Customers: Embracing Human Interaction and Disorder"


Hatched by Glasp

Sep 08, 2023

3 min read


"Creating Meaningful Connections with Customers: Embracing Human Interaction and Disorder"


In today's technology-driven world, it has become increasingly important for restaurant brands to find ways to connect with their customers on a more personal level. This article explores two seemingly unrelated concepts - the art of storytelling in marketing and the benefits of embracing disorder - and how they can be combined to create meaningful connections with restaurant customers. By incorporating human interaction and a back-to-basics approach, restaurant brands can stand out in a crowded market and foster a sense of community among their customers.

The Power of Storytelling in Restaurant Marketing:

Storytelling has the ability to captivate audiences and create an emotional connection. By telling your brand's story, you can bring people into a community and make them feel like they are a part of something larger. Customers want to know the people behind the brand, the values they stand for, and the experiences that have shaped them. Sharing these stories can humanize your restaurant and make it more relatable, ultimately leading to increased customer loyalty.

Retaining Human Interaction at Key Touch Points:

While technology has its advantages, it should never replace the human touch in restaurant marketing. From the moment a customer walks through the door to the interaction with waitstaff, every touch point is an opportunity to create a meaningful connection. Training your staff to be friendly, attentive, and knowledgeable can make a significant impact on the overall customer experience. Additionally, engaging with customers on social media and responding to their feedback personally can further enhance the sense of connection.

Embracing Disorder for Enhanced Creativity:

In a world that glorifies order and organization, embracing a degree of messiness can actually be beneficial, especially when it comes to fostering creativity. Research has shown that overly tidy systems may not necessarily lead to increased productivity. In fact, a certain level of disorder can enhance certain types of creativity. By allowing for a certain amount of messiness in your restaurant's operations, you create an environment where innovation can thrive. It's important to note that this doesn't mean chaos, but rather a controlled level of disorder that encourages creative thinking.

Actionable Advice:

  • 1. Use storytelling to create a sense of community: Share the stories behind your brand, the people involved, and the experiences that make your restaurant unique. This will help customers feel more connected and invested in your brand.
  • 2. Prioritize human interaction: Train your staff to provide exceptional customer service and foster meaningful connections with customers. Encourage personal interactions, both in-person and online, to make customers feel valued and heard.
  • 3. Embrace controlled disorder: Allow for a certain level of messiness and flexibility in your operations to encourage creativity and innovation. Experiment with new ideas and approaches, and don't be afraid to deviate from the norm.


Creating meaningful connections with restaurant customers requires a combination of storytelling, human interaction, and a willingness to embrace disorder. By telling your brand's story and fostering a sense of community, you can engage customers on a deeper level. Additionally, retaining human interaction at key touch points and embracing controlled disorder can enhance the overall customer experience and foster creativity within your restaurant. By implementing these actionable advice, restaurant brands can differentiate themselves and build long-lasting relationships with their customers.

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