The Power of Writing Online: Building Knowledge and Opportunities


Hatched by Glasp

Jul 31, 2023

4 min read


The Power of Writing Online: Building Knowledge and Opportunities

In today's Age of Leverage, writing online has become one of the fastest ways to accelerate your career. Your content becomes a vehicle for serendipity, connecting you with people and opportunities from all over the world. The value of your ideas in a knowledge-driven economy cannot be underestimated. By investing in writing online, you can create your own personal brand and attract unexpected opportunities.

To start building your online presence, it's important to have your own website. This serves as your resume, business card, and personal magazine. Make it easy for people to find you by purchasing a domain name and curating a list of your favorite articles. Your website should also have a "Start Here" page that answers common visitor questions and guides them through your content.

When you're just starting out, curating content can be a powerful strategy to attract an audience. By summarizing and sharing the best work of thought leaders in your field, you can quickly ignite a following and build a body of work. Additionally, curating resources on a specific topic of interest can help you establish yourself as a knowledgeable source in that niche.

While there are various platforms available for publishing your content, it's important to focus on distribution. Building a strong distribution channel, whether it's through Twitter or email, is key to reaching and retaining readers. Twitter is great for discovery, but email is unbeatable when it comes to building reader stickiness. Don't rely on platforms like Medium, as they can limit your ownership of content and hinder your ability to turn one-time readers into loyal followers.

To improve your online presence and visibility, it's essential to understand the basics of SEO. Publish excellent articles, coin new terms, and use an uncommon name to avoid competition. Building an audience takes time, but the trust, credibility, and authority you earn are invaluable. Consistency in publishing is key, so set a schedule and stick to it. Expect that some articles will outperform others, and focus on producing evergreen content that will remain relevant over time.

Writing online is a dance, and varying sentence length can add rhythm and flow to your writing. Feedback is crucial for growth, so seek feedback from various sources and incorporate it into your work. The more feedback you receive, the better you can refine your ideas and improve the quality of your writing. Engaging with others and sharing your ideas through different mediums, such as conversations, tweets, and blog posts, can help you develop expertise and build a valuable body of work.

Having a targeted audience is more valuable than having a large audience. Intelligent readers seek depth, nuance, and specificity, so focus on attracting the right people with your niche topic. By sharing what you learn in a specific industry or field, you can position yourself as an authority and attract high-value opportunities. Building a personal brand is about creating a personal monopoly, where you become known for your expertise in a particular area.

Writing online opens up opportunities for serendipity and connection. Each article you publish is a sales pitch for your knowledge and an invitation for others to create opportunities for you. It's a vehicle that can grow and attract readers independently of your efforts. In the Age of Leverage, your ideas are your currency, and writing online is the key to unlocking their potential.

Actionable Advice:

  • 1. Invest in your online presence by creating a personal website and curating a list of your favorite articles. Make it easy for people to find you and navigate your content.
  • 2. Focus on distribution channels that will help you reach and retain readers, such as Twitter for discovery and email for reader stickiness.
  • 3. Seek feedback from various sources and incorporate it into your work. Share your ideas through different mediums to develop expertise and build a valuable body of work.

In conclusion, writing online is a powerful tool for building knowledge and opportunities. By investing in your online presence, curating content, and focusing on distribution, you can attract the right audience and position yourself as an authority in your field. Writing online is not just about the quantity of your work, but also the quality and specificity of your ideas. Embrace the Age of Leverage and unlock the potential of your ideas through writing online.

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