Amazon Advertising Best Practices - How To Set Up Ads

TL;DR

Learn about setting up auto, brand, competitor, and main ad campaigns on Amazon for optimal results.

Transcript

good afternoon i'm Jarius with my amazon guy and i'm here to show you how we set up our four different main segmented ad campaigns for all of our clients now the first one I like to start out with is the Auto campaign y'all campaign has keywords chosen by Amazon which is good for keyword discovery in case of million campaign misses an opportunity i... Read More

Key Insights

• 👋 Auto campaigns aid in keyword discovery and are good for promoting products with Amazon-selected keywords.
• 🍉 Brand campaigns protect a brand from competitors by focusing on defensive advertising with brand terms.
• 🎯 Competitor campaigns are offensive strategies designed to target competitor brand keywords and gain market share.
• 🫠 Main campaigns, with highly segmented ad groups, are popular for maximizing sales and benefits on Amazon.
• 🚗 Campaign selection (auto, brand, competitor, main) depends on the advertising goals, budget, and strategy.
• ⤴️ The success of an Amazon ad campaign depends on selecting the right keywords and match types.
• 💁 Defensive advertising in the form of brand campaigns can safeguard a brand from competitor advertisements.

Questions & Answers

Q: What is the purpose of an auto campaign on Amazon?

An auto campaign on Amazon allows Amazon to select keywords for product promotion, aiding in keyword discovery and potentially capitalizing on missed opportunities. It involves a medium spend budget to generate sales.

Q: How does a brand campaign differ from a competitor campaign?

A brand campaign is defensive, focusing on protecting a brand from competitors using its terms. In contrast, a competitor campaign is offensive, targeting competitors' brand keywords to gain market share through incremental sales.

Q: Why is the main campaign considered the most commonly used?

The main campaign is highly segmented with ad groups, leading to increased sales and benefits. It involves meticulously chosen keywords and match types to ensure optimal coverage when customers search for products.

Summary & Key Takeaways

• Auto campaign: Amazon selects keywords for discovery, medium spend, promotes eligible products.

• Brand campaign: Defensive advertising using brand terms, low spend, protects from competitor ads.

• Competitor campaign: Offensive strategy targeting competitor keywords, small spend, high results.