How to Setup Product Display Ads on Amazon, Beta Adveritsing Seller Central

TL;DR

Amazon's new beta display advertising program offers retargeting options with potential for increased sales.

Transcript

hello my name is Steven and I'm the founder of my Amazon guy in this video I'm going to be talking about the new beta display advertising I run an agency and we help people with their advertising if you need help go to my amazon.com and you can hire us so this is a brand new program this is on my side hustle account monster and so far I spent fifty... Read More

Key Insights

• 💍 Display advertising offers retargeting options for Amazon sellers to re-engage potential customers.
• 🌸 Initial campaigns may show a loss due to setup and attribution delays.
• 🎯 Different types of Amazon advertising campaigns target different stages of the marketing funnel.
• 👶 Testing and small budgets are recommended for new beta programs like Amazon display advertising.
• 🛀 Sponsored brands focus on brand exposure, while display advertising focuses on bringing back users who have shown interest.
• ✋ Amazon may require higher bids for display advertising to get impressions.
• ❓ Segmentation and effectiveness of Amazon's retargeting capabilities are still uncertain.

Questions & Answers

Q: What is the new beta display advertising program on Amazon?

The new Amazon beta display advertising program aims to re-engage users who have viewed your products and drive them back to your detailed pages for potential sales.

Q: How does the Amazon display advertising program compare to sponsored products and sponsored brands?

Sponsored products are at the bottom of the marketing funnel focused on sales, while sponsored brands are for brand exposure. Display advertising sits between the two, targeting users who have already shown interest in your products.

Q: What budget recommendations are suggested for testing the display advertising program?

For testing the display advertising program, it is recommended to start with a budget of $10 per day if your total ad spend is under $2,000. Bids may need to be around $2 to get impressions.

Q: How does retargeting work in the Amazon display advertising program?

Retargeting in the Amazon display advertising program targets users who have previously viewed your products, with the goal of bringing them back to your pages and generating sales.

Summary & Key Takeaways

• Founder of My Amazon Guy discusses the new beta display advertising program.

• Initial results show a loss due to campaign setup and attribution delay.

• Three types of Amazon advertising campaigns: sponsor products, sponsor brands, and sponsor display.