Can You File Multiple Brands on Amazon's Brand Registry? YES, Here's How | Summary and Q&A

TL;DR

Yes, it is possible to file for multiple brands in Amazon Brand Registry, with a limit of ten brands.

Key Insights

• 🐕‍🦺 Filing for multiple brands in Amazon Brand Registry is possible through the brand services website.
• 💌 You can file up to ten brands using the same email address, but more than ten brands may require approval from support.
• 🍧 Having a trademark on the principal registry is essential to file in Amazon Brand Registry.
• ™️ Transferring a trademark from the Supplemental Brand Registry to the principal registry can take up to two years and may require legal assistance.
• ⌛ When filing a trademark for the first time, using uncommon lettering or misspellings can increase the chances of approval.
• ™️ SEO value and trademark approval can sometimes conflict, so consider the trade-offs when choosing a brand name.
• 🐕‍🦺 Once you have trademark registration and brand registry, you gain access to services like brand dashboard analytics, A+ content, and brand store.

Transcript

hi my name is Steven Pope and I'm the founder of my Amazon guy in this video I'm gonna be talking about whether you can file from multiple brands in brand registry on Amazon and the answer to that question is simply yes and the way that you do it if you've already filed your first brand registry you just go back over to brand services amazon.com or... Read More

Questions & Answers

Q: Can I file for multiple brands in Amazon Brand Registry?

Yes, you can. By enrolling a new brand through the brand services website, you can file for up to ten brands using the same email address.

Q: How do I know if my brand store is set up successfully?

To check if your brand store is successfully set up, go to the manage stores section in Seller Central. If you see the brand you're looking for, then it's good to go. If not, you may need to file a support ticket or wait for it to show up, which can take up to 48 hours.

Q: Do I need a trademark on the principal registry to file in Amazon Brand Registry?

Yes, having a trademark on the principal registry is necessary to file in Amazon Brand Registry. You can check the USPTO trademark database to see if your brand has a registration number confirming its presence on the principal registry.

Q: What should I do if my trademark is on the Supplemental Brand Registry?

If your trademark is on the Supplemental Brand Registry, you will need to transfer it to the principal registry, which can take up to two years and requires assistance from a lawyer familiar with the process.

Summary & Key Takeaways

• It is possible to file for multiple brands in Amazon Brand Registry by enrolling a new brand through the brand services website.

• You can file up to ten brands using the same email address, but for more than ten brands, you may need to contact support for approval.

• After successfully setting up a brand store, you can access all your brands through the same email address on both Brand Registry and Seller Central.