Amazon Product Description is NOT in the Algorithm Code - [I'll Show You] | Summary and Q&A

TL;DR

The product description on Amazon does not appear to affect indexing when A+ content is present.

Key Insights

• 🏑 The product description field does not consistently appear alongside A+ content on Amazon.
• ❓ The indexing of the product description for keywords seems unlikely when A+ content is overriding it.
• 🏑 Filling out the product description field may still be beneficial for possible future changes in display.
• 😥 Better chances of indexing can be achieved by focusing on the title, search term field, bullet points, Brand Story, and A+ content with crawlable text.
• 💠 Text inside an image within A+ content does not contribute to indexing.
• 🖐️ The code plays a crucial role in determining what is indexed and displayed on Amazon.
• ❓ SEO for Amazon involves multiple phases and considerations.

Transcript

does your product description on Amazon index does the search engine use that text when your a plus content already overrides it and exists my name is Stephen Pope I'm the founder of my Amazon guy and in this video that's the question so here is an example of an enhanced brand content where you can see the product description right here and you can... Read More

Questions & Answers

Q: Does the product description on Amazon affect indexing if A+ content is already present?

Based on the video analysis, it seems that the product description does not index for keywords when A+ content is overriding it. There are exceptions, but in general, it does not significantly impact indexing.

Q: Should sellers still fill out the product description field?

It is recommended to have something filled in the product description field, just in case Amazon changes their display and starts showing it alongside A+ content. However, continuous optimization and multiple rounds may not be necessary.

Q: What are the key fields to focus on for better indexing?

The key fields to focus on for better indexing are the title, keywords section in the search term field, bullet points (with keywords in the first 250 characters), Brand Story, and A+ content with crawlable text.

Q: Does the text inside an image within A+ content help with indexing?

No, the text inside an image within A+ content does not help with indexing. Only the alt text behind the scenes can contribute to indexing if the code can read it.

Summary & Key Takeaways

• The product description field is not consistently displayed alongside A+ content on Amazon, with some exceptions in certain categories.

• Even if the product description is filled out on the back end, it may not be visible in the front end, leading to questions about its indexing.

• Upon inspecting the page source code, it is concluded that the product description field does not appear to index for keywords when A+ content overrides it.