Amazon Product Description is NOT in the Algorithm Code - [I'll Show You]

TL;DR

The product description on Amazon does not appear to affect indexing when A+ content is present.

Transcript

does your product description on Amazon index does the search engine use that text when your a plus content already overrides it and exists my name is Stephen Pope I'm the founder of my Amazon guy and in this video that's the question so here is an example of an enhanced brand content where you can see the product description right here and you can... Read More

Key Insights

• 🏑 The product description field does not consistently appear alongside A+ content on Amazon.
• ❓ The indexing of the product description for keywords seems unlikely when A+ content is overriding it.
• 🏑 Filling out the product description field may still be beneficial for possible future changes in display.
• 😥 Better chances of indexing can be achieved by focusing on the title, search term field, bullet points, Brand Story, and A+ content with crawlable text.
• 💠 Text inside an image within A+ content does not contribute to indexing.
• 🖐️ The code plays a crucial role in determining what is indexed and displayed on Amazon.
• ❓ SEO for Amazon involves multiple phases and considerations.

Summary & Key Takeaways

• The product description field is not consistently displayed alongside A+ content on Amazon, with some exceptions in certain categories.

• Even if the product description is filled out on the back end, it may not be visible in the front end, leading to questions about its indexing.

• Upon inspecting the page source code, it is concluded that the product description field does not appear to index for keywords when A+ content overrides it.