Changes to the Subscribe and Save Program on Amazon - My Amazon Guy

TL;DR

Amazon's Subscribe and Save program now auto-enrolls eligible products and allows sellers to offer additional discounts.

Transcript

hi everyone this is Corey from my Amazon guy today I wanted to talk to you about some of the changes in the subscribe and save program on Amazon as a reminder the subscribe and save program is a program that allows customers to save money on purchases if they subscribe to your product so that each month a order is placed automatically and sent to t... Read More

Key Insights

• 🚗 Amazon's Subscribe and Save program now auto-enrolls eligible products.
• 🈹 Sellers can offer additional discounts of 5-15% on top of the default 5% provided by Amazon.
• 🛀 Discounts between 10-15% have been shown to significantly increase traffic and conversions.
• 🇨🇫 Accessing and managing the program can be done through Seller Central settings.
• 🔁 Offering discounts in the program can boost customer loyalty and repeat purchases.
• 🎨 Amazon's Subscribe and Save program is designed to benefit both customers and sellers.
• 🥺 Utilizing the program effectively can lead to increased sales and customer satisfaction.

Questions & Answers

Q: What is Amazon's Subscribe and Save program?

Amazon's Subscribe and Save program allows customers to save money on purchases by subscribing to products for automatic monthly orders.

Q: What changes have been made to Amazon's Subscribe and Save program?

Amazon now auto-enrolls eligible products and allows sellers to offer additional discounts, with research showing that discounts between 10-15% drive more traffic.

Q: How can sellers access and manage the Subscribe and Save program?

Sellers can access the program by logging into Seller Central, going to settings, selecting fulfillment by Amazon, and managing subscribe and save options.

Q: How can offering discounts in the Subscribe and Save program benefit sellers?

Offering discounts in the program can lead to increased traffic, conversions, and customer loyalty, as customers are incentivized to subscribe and save.

Summary & Key Takeaways

• Amazon's Subscribe and Save program now automatically enrolls eligible products.

• Sellers can offer their own discounts on top of the default 5% provided by Amazon.

• Offering discounts between 10-15% can significantly increase traffic and conversions.