How to get Brand Deals as a Small YouTuber

TL;DR

Learn how to secure brand deals as a small YouTuber by focusing on the value of video production and negotiating effectively.

Transcript

you could be getting brand deals even as a small youtuber and if you have twenty thousand or 40,000 subscribers you could be getting paid a whole lot more if you structured your brand deals correctly today I'm gonna show you how to get brand deals hey welcome back to the channel I'm Owen video cook and I've been effective at closing brand deals on ... Read More

Key Insights

• 💦 Small YouTubers have an advantage in guiding brands through the process of working with YouTubers.
• 🛩️ The value of video production can make small channels more appealing to brands.
• 👨‍💼 Local businesses and companies that align with a small channel's content can be great candidates for brand sponsorships.
• 🧚 Effective negotiation is crucial to ensure fair compensation for small YouTubers.
• 🤑 Having a contract ready can streamline the brand deal process and help small YouTubers make more money.
• 😃 Small YouTubers should start thinking like big YouTubers and recognize the value they bring as video creators.

Questions & Answers

Q: Why is it important for small YouTubers to think about brand deals correctly?

Small YouTubers need to understand that brands have no idea how to work with them, giving them an opportunity to provide guidance and position themselves as experts.

Q: How can small YouTubers charge for video production in brand deals?

Small YouTubers can charge for the value of video production by offering packages that include multiple videos, titles, descriptions, tags, thumbnails, and a specified delivery date.

Q: How can small YouTubers find relevant brands for sponsorships?

Small YouTubers can create a contact list of local businesses and companies that align with their channel's content. They can also consider reaching out to the software and tools they already use for potential partnerships.

Q: What is the key to successful negotiation for brand deals?

Small YouTubers should have a minimum price per video, know their limits in terms of workload, practice saying no without emotion, and have their own contract ready to clearly state their offer and price.

Summary & Key Takeaways

• Many brands have no idea how to work with YouTubers, creating an opportunity for small YouTubers to guide them through the process.

• Video production is expensive for brands, making them more willing to work with small channels that can deliver value.

• Small YouTubers should focus on selling the brand on the value of video production rather than just views and subscribers.