My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo

TL;DR

Amazon seller faces challenges with flat file updates, brand registry issues, merging listings, and dealing with high PPC competition.

Transcript

n o n he hey everyone happy Friday I just kind of stopped and then here we are and then here we are oh what's up how are you today Jason I'm good it's Friday it is Friday we love Fridays hope you guys love Fridays as much as we do um it's a nice orchid in the Read More

Key Insights

• 📷 Addressing product condition complaints and defects requires thorough documentation and before-after photos.
• 👂 Resolving conflicts with UPC ownership and listing removal may involve collaboration with vendor support and strategic listing updates.
• 💡 Starting an auto PPC campaign for a new product entails setting a default bid and launching with a low bid strategy.
• 🔨 Obtaining access to the RAV tool after repeated appeal rejections may require detailed explanations and evidence to counter rejection reasons.

Questions & Answers

Q: How can I address listing removal due to a product condition complaint and defective options?

Provide detailed information on steps taken to remedy the defect, along with before and after photos to support your appeal.

Q: What are the options to resolve conflicts with UPC ownership and listing removal issues?

Contact vendor support to understand why the UPC was changed and follow up with updates to match listings before appealing for reinstatement.

Q: How can I start an auto PPC campaign for a new product?

Create a sponsored products campaign with automatic targeting, set a default bid, and launch the campaign with a low bid strategy.

Q: What can be done to get back the RAV tool after repeated appeal rejections?

Provide detailed explanations and proof to counter the reasons for appeal rejections and reiterate the need for tool access.

Q: Should I delete the old listing when relaunching a product with a new UPC?

Merge the old listing with the new one to retain listing history and update UPC information without causing duplicate listings.

Summary & Key Takeaways

• Amazon seller faces issues with updating product details through flat files due to a rejected appeal, brand registry problems, and conflicts with UPC ownership.

• A seller struggles with product listing removal due to a product condition complaint and defective options, leading to difficulties in editing the listing.

• A seller seeks advice on managing PPC campaigns for a seasonal business during the off-season.

• A seller wants Amazon to carry their book accessory items as an Amazon item, exploring options through vendor Central.

• Request for guidance on selling different accessories for the same product by adding them as variations to an existing listing.

• A seller deals with competitors bidding high in PPC despite lower listing prices, seeking strategies to compete effectively.