How Do We Check Shadow Banning From The Listing? - Weekly Q&A with Jason Mastromatteo, Sept 16, 2022

TL;DR

Weekly Q&A session with Jason Matuteo providing Amazon tips and announcements.

Transcript

we'll be going luckily my amazon guy live q a i'm jason master matteo so five more minutes and we'll be live on the my amazon guy live q a with jason master matteo weekly fridays at 12 eastern so [Applause] [Applause] [Applause] [Applause] [Applause] [Applause] we'll be live in one minute the my amazon guy live q a weekly fridays at 12 eastern [M Read More

Key Insights

• 🫠 Utilize guesswork to understand competitors' ad spending on Amazon.
• ☠️ Calculate top-of-search bids based on conversion rates for effective PPC campaigns.
• ❓ Properly report sellers undercutting your listings to prevent counterfeit sales.
• 🫠 Optimize ad targeting by consolidating keywords for better focus.
• 🥶 Stay updated on Amazon announcements, events, and free courses for business growth.
• 🎮 Be prepared for Amazon's video verification process during brand registration.
• 👂 Navigate Amazon listing removals by correcting improper product information.

Questions & Answers

Q: How can I track competitors' ad spend on Amazon?

You can't do it accurately, but by analyzing keywords and conversion rates, you can make educated guesses on their ad spending and sales.

Q: How does ad spend influence top-of-search bidding strategy?

The bidding strategy involves calculating your best and worst conversion rates to determine the top-of-search bid, balancing visibility and cost.

Q: How can I report a seller undercutting my listing without confirmation of a counterfeit?

Check the product from the other seller, determine if it's counterfeit, and if so, report it to Amazon for counterfeit activity.

Q: Is it efficient to separate keywords for ads targeting on Amazon, like red dog and leash instead of red dog leash?

It varies by niche, but consolidating keywords usually results in better ad targeting and improved performance.

Summary & Key Takeaways

• Jason Matuteo hosts weekly live Q&A sessions to answer questions on Amazon and Walmart strategies.

• Special announcements about networking events, free SEO courses, and upcoming conferences shared in the sessions.

• Insightful responses to diverse topics, from ad spending to brand registry issues.