How to Read Your Business Reports on Seller Central Amazon

TL;DR

Learn how to interpret Amazon business reports to track sales and advertising data effectively.

Transcript

we get a lot of questions about how to read Amazon business reports my name is Sydney Harry's with my Amazon guy and I'm going to define each column in the business report so you can easily understand it first come to seller central amazon.com once you logged in you'll come over to the reports tag and click the third want button down business repor... Read More

Key Insights

• 👨‍💼 Amazon business reports provide valuable insights into sales and traffic data.
• 🪈 Understanding columns like ordered product sales and units ordered is crucial for interpreting the reports accurately.
• 🪈 Metrics like average selling price and order item session percentage offer insights into customer behavior.
• 🫠 Sessions and impressions metrics help track user engagement and ad visibility.
• 👂 The average offer count metric highlights the number of offers listed for sale over a specific period.
• 😒 Effective use of business reports can optimize sales and advertising strategies.
• 👨‍💼 Amazon business reports simplify tracking key performance indicators for your business.

Questions & Answers

Q: How do you access Amazon business reports?

To access Amazon business reports, log in to Seller Central Amazon.com, go to the Reports tab, and click on Business Reports.

Q: What does "units ordered" represent in Amazon business reports?

"Units ordered" in Amazon business reports indicate the number of units that customers have ordered within a specific time period.

Q: What is the significance of sessions in Amazon business reports?

Sessions in Amazon business reports represent visits to your Amazon.com page by users and track all activity within a 24-hour period.

Q: How is the order item session percentage calculated in Amazon business reports?

The order item session percentage is calculated by dividing the total order items by the number of distinct session counts for the selected time period.

Summary & Key Takeaways

• Access business reports in Seller Central Amazon.com under the Reports tab.

• Understand columns like ordered product sales, units ordered, total order items, and average selling price.

• Learn about key metrics such as sessions, order item session percentage, and average offer count.