What to Expect with Prime Day 2022? My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo

TL;DR

Live Q&A session discussing Amazon strategy, including hijacking competitor's listings, Prime Day bid optimization, and buy box suppression.

Transcript

so so so so do so truck uh food two uh food woof so so so so so uh hello everyone happy live q a tuesday i'm jason mr mateo my amazon guy and we're here to answer any and all our amazon walmart life questions i hope everyone had a great holiday weekend i'm uh still a little foggy it wasn't really a relaxing Read More

Key Insights

• ™️ Avoid unethical practices like trademarking a competitor's name to sell their product.
• 🥺 Bid optimization strategies are crucial leading up to Prime Day to capitalize on increased traffic.
• 🍱 Buy box suppression can occur due to pricing discrepancies or category misclassification.
• 🆘 Leveraging Prime Day discounts can help move inventory and improve sales.
• 🇨🇫 Varied PPC strategies are essential for seller and vendor central listings.
• ☠️ Consider product-specific refund rates before deciding on price adjustments.
• 🈺 Opening regional Amazon accounts depends on business needs and ease of operation.

Questions & Answers

Q: Is it ethical to trademark a competitor's name and sell their product?

No, it is not ethical to hijack a competitor's listing by trademarking their name. It is advised to come up with your own brand name instead.

Q: How should bid optimization be approached leading up to Prime Day?

Adjust bids for increased window shoppers and anticipate changes in traffic by monitoring campaigns closely.

Q: Why might Amazon suppress a buy box for a product with consistent pricing?

Possible reasons include finding the product at a cheaper price elsewhere or category misclassification based on visual similarities.

Q: Is it advisable to use Prime Day discounts for increased sales?

Depending on inventory and margins, adjusting prices, running promotions, and leveraging Prime deals can boost visibility and sales.

Summary & Key Takeaways

• Expert advice on not trademarking a competitor's name to sell their product.

• Suggestions on bid optimization ahead of Prime Day to account for increased window shoppers.

• Insights into dealing with buy box suppression and ensuring competitive pricing.