This One Thing Doubled my Brand Deals - How to pitch a brand & What to Charge

TL;DR

Learn about important legal and payment terms to consider when negotiating a brand deal, including ownership of content, terms and conditions, and creating a payment schedule.

Transcript

oh and video welcome back to the channel i'm owen video and i'm really glad that you're here our question today comes from simply macy on youtube who asked this question what are some of the legal and payment terms that need to be considered when negotiating a brand deal like rights to the footage payment terms payment methods and all of those thin... Read More

Key Insights

• 🤝 Ownership of content in brand deals can vary, and creators should consider whether it benefits them financially to retain ownership or give it to the brand.
• 🍉 Terms and conditions should be clearly defined and included in the proposal, addressing aspects such as ownership, payment terms, and cancellation fees.
• 🤝 Having a well-defined payment schedule can help establish trust and professionalism in brand deals, making it easier for brands to invest in creators.
• 💆 Smaller creators should focus on gaining experience and building relationships with brands, rather than getting caught up in excessive legalities.
• 🥳 Creativity and flexibility are essential in brand deals, allowing creators to find innovative solutions that benefit both parties.
• 🍉 Reviewing and understanding brands' terms and conditions is crucial to ensure that creators are comfortable with the requirements and obligations.
• ⌛ Payment schedules can be customized, but it is advisable to request an upfront payment or deposit to protect creators' time and effort.

Questions & Answers

Q: What are some important legal aspects to consider when negotiating a brand deal?

It is crucial to determine who owns the content, whether it is the creator or the brand. Additionally, having clear terms and conditions, including the number of videos, ownership, and payment terms, is essential.

Q: How can smaller creators retain ownership of their content in brand deals?

If the content lives on the creator's channel, it is usually easier to retain ownership. However, creators can still collaborate by creating a separate introduction video for the brand's channel while retaining ownership of the original content.

Q: Should creators be concerned if brands have their own terms and conditions?

Many brands have their own terms and conditions for brand deals. Creators should carefully review these terms and conditions to ensure they are acceptable. If they align with their goals and preferences, signing the deal can still be beneficial.

Q: How can creators determine payment terms in a brand deal?

Creating a payment schedule is crucial. The first payment is typically a percentage of the total fee or a set amount, followed by installment payments divided over the duration of the contract.

Summary & Key Takeaways

• Brand deals involve non-creative requirements and terms and conditions, including ownership of the content, which can be owned by either the creator or the brand.

• Smaller creators often prefer to retain ownership of the content, but giving ownership to the brand can sometimes result in higher earnings.

• It is advisable to have a clear terms and conditions page in a brand deal proposal, including details on the number of videos, ownership, payment, and cancellation fees.