Here's What Periscope Is Planning for 2016

TL;DR

Periscope plans content discovery, moderation tools, and integration advancements for 2016.

Transcript

now back to my exclusive interview with Periscope CEO Kayon bakore I asked him Which presidential candidate has the best account the one thing that we're not used to with politicians is just them being real with us so I would love to see you know Carly or Hillary or whoever like in the car on the way to the next event like just go live and be like ... Read More

Key Insights

• Periscope aims to enhance content discovery by making it easier for users to find and engage with interesting broadcasts among the 100 million created so far.
• The company is focusing on improving the user experience and building a product that people love, with monetization efforts to follow.
• Periscope plans to address harassment and trolling through a combination of algorithmic intelligence and community-based real-time moderation tools.
• Integration with Twitter will be expanded, allowing for more seamless experiences across platforms, including web and Android integration.
• Periscope is exploring integration with IoT devices, such as drones and cameras, to expand the possibilities of live streaming.
• The company is considering allowing broadcasters to permanently archive significant broadcasts, moving beyond the current 24-hour restriction.
• Periscope's focus on user experience and content engagement is seen as a pathway to sustainable business growth.
• The company is excited about the potential of new tools and integrations to enhance the creative capabilities of broadcasters.

Questions & Answers

Q: How does Periscope plan to enhance content discovery?

Periscope plans to enhance content discovery by investing in tools that make it easier for users to find and engage with interesting broadcasts. With over 100 million broadcasts created, the company recognizes the importance of a powerful and fluid content discovery process, allowing users to easily find content they are likely to enjoy.

Q: What is Periscope's approach to monetization?

Periscope's current focus is on building a product that users love, with monetization efforts to follow. The company believes that by creating a compelling and engaging user experience, they can establish a sustainable business model. Future monetization may involve integrations with Twitter and promoted tweets, but the primary goal is user satisfaction.

Q: How will Periscope address harassment and trolling?

Periscope plans to address harassment and trolling with new moderation tools that combine algorithmic intelligence and community-based moderation. This approach aims to create transparency and effectively manage abusive behavior. The company acknowledges the complexity of the issue and is committed to implementing a series of improvements to tackle the problem.

Q: What are Periscope's plans for web and platform integration?

Periscope is expanding its integration with Twitter, allowing for more seamless experiences across platforms, including web and Android integration. Currently, Periscope can be accessed via web links shared through Twitter, but the company is excited about future possibilities for web and platform integration to enhance user experience.

Q: Is Periscope exploring integration with IoT devices?

Yes, Periscope is exploring integration with IoT devices, such as drones and cameras, to expand the possibilities of live streaming. While there are no specific announcements yet, the company is enthusiastic about the potential for these integrations to create innovative and engaging streaming experiences.

Q: Will Periscope allow permanent archiving of broadcasts?

Periscope is considering allowing broadcasters to permanently archive significant broadcasts, moving beyond the current 24-hour restriction. The company recognizes the value of preserving important content, such as coverage of major events, and aims to give broadcasters the choice to keep their content available for longer periods.

Q: What is Periscope's strategy for user experience improvement?

Periscope's strategy for improving user experience involves focusing on content discovery, moderation tools, and creative capabilities for broadcasters. By making it easier for users to find engaging content and addressing issues like harassment, the company aims to build a product that users love, which is seen as a pathway to sustainable business growth.

Q: How does Periscope view its relationship with Twitter?

Periscope views its relationship with Twitter as integral to its growth and user experience enhancement. The company is working on deeper integrations with Twitter to create seamless experiences for users across both platforms. This includes web and Android integration, as well as potential monetization opportunities through promoted tweets and other collaborative efforts.

Summary & Key Takeaways

• Periscope's CEO Kayvon Beykpour discusses plans for 2016, focusing on enhancing content discovery and improving user experience. The company aims to make it easier for users to find engaging content among the 100 million broadcasts created so far, with a strong emphasis on building a product that people love.

• Addressing harassment and trolling is a priority for Periscope, with plans to introduce new moderation tools that combine algorithmic intelligence and community-based moderation. The company is also exploring new integrations with Twitter and IoT devices to expand the platform's capabilities and reach.

• Periscope is considering allowing broadcasters to permanently archive important broadcasts, moving beyond the current 24-hour limit. The company believes that focusing on user satisfaction and content engagement will lead to sustainable business growth, with monetization efforts to follow in the future.