How to File UPC GTIN Exemption Amazon Seller Central

TL;DR

Amazon recently changed its listing policy, requiring UPC/EAN, causing issues for new brands. A UPC exemption can help new sellers.

Transcript

a couple weeks ago Amazon changed how it let new brands or new products get listed onto Amazon and so you have to have pictures of your products showing your UPC well many of us don't actually have that barcode on the product label so one of the tips that you could try is to request a UPC exemption my name is Steven Pope and I'm the founder of my A... Read More

Key Insights

• 👶 Amazon now requires UPC/EAN for new product listings, challenging new brands.
• 👂 Requesting a UPC exemption can help new sellers list their products.
• 💌 Providing detailed product pictures and a support letter is crucial for the exemption request process.
• 🧁 Purchasing UPCs from eBay remains an option, despite potential policy changes.
• 👶 Convincing Amazon of brand ownership and uniqueness is essential for new sellers.
• 💌 Including necessary information in the support letter can strengthen the exemption request.
• 🈸 Filling out the GTIN exemption application accurately is crucial for success.

Questions & Answers

Q: How has Amazon changed its listing policy recently?

Amazon now requires UPC/EAN for new product listings, causing obstacles for brands without this barcode on their products.

Q: How can new sellers deal with Amazon's requirement for UPC/EAN?

New sellers can request a UPC exemption by providing detailed information, pictures, and a support letter to demonstrate ownership of the brand.

Q: What should be included in the support letter for a UPC exemption request?

The support letter should contain the brand owner's name, contact information matching the seller central account, reasons for not having a GTN, physical address, phone number, and email.

Q: Where can sellers go to apply for a UPC exemption?

Sellers can go to the "apply for GTIN exemption" section on Amazon, input their brand information, and check for eligibility before submitting the case.

Summary & Key Takeaways

• Amazon now requires UPC/EAN for new product listings, causing challenges for new brands.

• Requesting a UPC exemption can help overcome the issue and get products listed.

• Providing detailed product pictures and a support letter can support the exemption request process.