How Long Should Your Video Be? - Long Videos vs Short Videos, which is better?

TL;DR

Long form videos are great for building relationships and learning, while short form videos are more shareable and help with session time.

Transcript

good evening and welcome back to Monday Night Live I am your lovable live streaming host Owen video and today we're going to be talking about long form versus short form videos which ones are better which is the ones which are the ones you should be making for your business we're going to be talking about that and more coming up on Monday Night Liv... Read More

Key Insights

• 🎮 The length of a video depends on the platform, audience, and purpose.
• ⌚ Long form videos are beneficial for building relationships and improving watch time.
• 💁 Short form videos are shareable, bingeable, and capture session time.
• 🎑 Different platforms have different preferences and viewing habits.
• 🎮 Understanding your audience and their preferences will help determine the ideal video length.
• ❓ Consider the P3 content strategy: Platform, People, and Purpose.
• 💁 Utilize both short and long form videos to cater to different viewing preferences and platforms.

Questions & Answers

Q: How long should my videos be based on the platform, audience, and purpose?

The length of your videos depends on the platform you're uploading them to, the target audience, and the goal of the video. Understanding the platform, the preferences of the audience, and the purpose of your videos will help determine the ideal length.

Q: Do longer videos perform better on YouTube?

Long videos perform well on YouTube as viewers come to the platform ready to watch videos. Creating longer videos can help build relationships with the audience, provide more learning opportunities, and improve watch time.

Q: Do shorter videos perform well on Facebook?

Short videos perform well on Facebook as people are scrolling and looking for quick, shareable content. Short form videos are more likely to be shared, capture session time, and drive engagement.

Q: Should I use short or long form videos for my landing pages?

Short form videos are suitable for landing pages if the viewer already knows and trusts your brand. For cold audiences, it's recommended to use longer form videos that provide more information and build credibility.

Summary & Key Takeaways

• Long form videos create relationships with viewers, provide more learning opportunities, and improve watch time.

• Short form videos are bingeable, shareable, and help capture session time.