Amazon Seller Central Beginner Tips - The Performance Menu Explained | Summary and Q&A

TL;DR

An overview of Amazon Seller Central's drop-down menu for monitoring account health and performance.

Key Insights

• 🧑‍⚕️ Monitoring account health is crucial for maintaining performance on Amazon Seller Central.
• 📈 Customer experience metrics provide valuable insights into brand performance and competitiveness.
• 🆘 Feedback manager helps in tracking and managing seller feedback for better communication.
• 🛄 A-Z guarantee claims and chargeback claims require attention to maintain customer satisfaction and address issues promptly.

Transcript

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Questions & Answers

Q: What does the Account Health section in Amazon Seller Central monitor?

The Account Health section monitors order defect rate, shipping performance, policy compliance violations, and A-Z guarantee claims to ensure account health and performance.

Q: How does the Customer Experience Metrics section help sellers?

The Customer Experience Metrics section provides insights into brand analytics, price competitiveness, and Prime eligibility issues to enhance the customer experience.

Q: What can sellers find in the Feedback Manager under Performance?

The Feedback Manager under Performance allows sellers to view and manage seller feedback, enabling them to address communication issues or negative feedback.

Q: How can sellers deal with A-Z guarantee claims in Amazon Seller Central?

Sellers can appeal A-Z guarantee claims, which are customer-initiated claims for issues like non-arrival of packages or incorrect orders, by responding to Amazon's decisions and providing necessary information.

Summary & Key Takeaways

• Account Health section monitors order defect rate, shipping performance, policy violations, and A-Z claims.

• Customer Experience Metrics show brand analytics, price competitiveness, and Prime eligibility issues.

• Performance section includes feedback manager, A-Z guarantee claims, chargeback claims, notifications, and Voice of the Customer.