Advertising DSP (Demand-Side Platform) is Programmatic Ads Off and On Amazon: Retargeting +

TL;DR

Amazon DSP allows display and video ads off Amazon, but consider other options before committing.

Transcript

we've been getting a lot of questions about amazon dsp demand side platform so my name is stephen pope i'm the founder of my amazon guy we'll give you a quick demo might have a little bit of co-host in the background here and i am the founder of my amazon guy all right so this is the highest level nature of what dsp is it's basically an opportunity... Read More

Key Insights

• 🫠 Amazon DSP allows display and video ads off Amazon for branding and remarketing.
• 💦 Committing to DSP now requires $35k spend, but alternatives like working through an agency are available.
• 🫠 Amazon is consolidating advertising tools into Seller Central, simplifying the ad process for sellers.
• 🤯 Sponsored display and video ads in Seller Central offer similar functionalities to DSP at lower costs.
• 🏆 Testing different Amazon advertising options can help sellers find the most effective strategy.
• 🫠 Amazon agencies like "My Amazon Guy" offer expertise in managing ads, SEO, and design.
• 🫠 Video ads require more effort and cost compared to display ads but can be more effective.

Questions & Answers

Q: What is Amazon DSP and how does it differ from other advertising options?

Amazon DSP allows display and video ads off Amazon for branding and remarketing, but with a $35k spend commitment. Other options like sponsored display and video ads in Seller Central offer similar benefits at lower costs.

Q: Why does the speaker recommend trying sponsored display and video ads before considering Amazon DSP?

Sponsored display and video ads in Seller Central provide similar functionalities to Amazon DSP but with lower commitment costs. Testing these options first can help determine if the results justify investing in DSP.

Q: What are the advantages of working with an agency for Amazon advertising?

Working with an agency like "My Amazon Guy" can provide expertise in managing Amazon ads, SEO, catalog, and design. Each team member is Amazon ad certified, offering a holistic approach to digital management.

Q: How can sellers test the effectiveness of Amazon advertising before committing to DSP?

Sellers can start with lower-commitment options like sponsored display and video ads in Seller Central. Testing different ad strategies and measuring results can help determine the best advertising approach.

Summary & Key Takeaways

• Amazon DSP offers display and video ads on and off Amazon, useful for branding and remarketing.

• Committing to DSP now requires $35k spend, but alternatives like working through an agency are available.

• Amazon is consolidating advertising tools into Seller Central, making it easier to use sponsored display and video ads before considering DSP.