Does Organic Traffic Converts Better Than PPC Traffic? Steven Pope Amazon FBA Weekly Q&A

TL;DR

Amazon sellers ask questions about various topics such as PPC, advertising guidelines, trademarking, replenishing inventory, and more.

Transcript

so so so so two whoops two two i so so so so so uh hello happy friday it's good to see everybody here today we're going to be answering lots of amazon questions you can ask me things like how do i improve my ppc what is seo catalog design and many other challenges that we all have as amazon sellers my name is stephen pope and i'm the founder of m Read More

Key Insights

• 🇱🇧 The advertising department's ruling on banned products is difficult to reverse, so finding workarounds like pairing with a non-banned product may be necessary.
• 🫠 Amazon sometimes features its own products in top ad spots, which can be frustrating for sellers competing in those categories.
• ❓ Deleting an ASIN in one country does not delete it in another.
• 😒 To track competitors' advertising keywords, use tools like Helium 10's Cerebro or leverage Amazon sales representatives.
• ☠️ PPC advertising should be done for new products even without reviews, as it helps generate traffic and sales, improving conversion rates.
• 😥 Longer bullet points are beneficial for SEO purposes, while images play a more significant role in capturing consumer attention and driving sales.
• 💀 Multiple strategies can be implemented to replenish inventory with an updated product, such as creating a new ASIN or using multiple SKUs.
• 👶 The minimum budget required for a new product launch on Amazon is around $2,500, but it may vary depending on the category and competition.
• ✋ Conversion rates are generally higher for organic traffic compared to PPC traffic, as organic shoppers typically have higher buyer intent.
• ❓ Reinstating a suspended or deactivated account may require persistence through appeals and providing the necessary documentation.

Questions & Answers

Q: I have a product that is banned from advertising due to violating Amazon's advertising guidelines. What should I do?

Unfortunately, it is challenging to change a ruling made by the advertising department. One option is to pair the banned product with another item that is not banned to increase sales on the non-banned item.

Q: Why are some products showing as "featured from our brand" when they are clearly not Amazon's brand?

Amazon owns many brands, and sometimes they feature their own products in the top ad spots. There is no way to confirm if a product is owned by Amazon, but it is likely if it is labeled as "featured from our brand."

Q: If I delete my ASIN in the UK marketplace, will it also delete the listing in the US marketplace?

No, each product is married to its own country's catalog, so deleting an ASIN in one country will not delete it in another.

Q: How can I track the keywords and product targeting used by my competitors in advertising?

You can see the position of your competitors' ads but not the exact bid amount. However, you can use tools like Helium 10's Cerebro to track keywords that you and your competitors are ranking for.

Summary & Key Takeaways

• The video features Stephen Pope, founder of My Amazon Guy, answering multiple questions from Amazon sellers.

• Questions cover topics such as PPC advertising, trademarking, managing inventory, dealing with customer reviews, and more.

• Pope provides detailed answers, offering insights and advice based on his expertise in the field.