Top Legal Entity Best Practices for Amazon Sellers

TL;DR

Learn the best practices for changing ownership of an Amazon account and increasing product pricing without encountering account restrictions or loss of the buy box.

Transcript

don't do it with 72 hours to go for that 30 000 deposit because what's going to happen if you do that Amazon's gonna be like oh security alert we're gonna lock you down we're gonna take away your access and nobody can get into your account for the next 48 hours sell us of income which is why you're here listening to me my name is Stephen Pope and I... Read More

Key Insights

• 💩 Changing bank account information on Amazon should be done carefully, preferably after a deposit hits to avoid security alerts.
• 👶 Changing legal entities is typically straightforward, as long as the new entity hasn't been associated with another Amazon account.
• 📛 Display names and legal entity names can be easily changed on Amazon, as long as they match the new paperwork.
• 🍱 When increasing product pricing, it is important to test gradually and monitor the impact on the buy box.
• 🤨 It is unusual to encounter limitations in raising prices unless there are specific factors involved.
• 🍱 Following the brand registry and considering strategic timing can help mitigate issues and regain the buy box.
• 💱 While Amazon's processes for account changes and pricing may have become more automated, monitoring and proactive measures are still advisable.

Questions & Answers

Q: When changing ownership of my Amazon account, should I inform Amazon of my name change first or change the legal entity and bank account directly?

When changing the backend information on Amazon, it is crucial to change the bank account first in a precise manner. As for the legal entity, you can physically change it and then do the tax interview on Amazon, as long as the legal entity hasn't been used on another account.

Q: How can I increase product pricing without losing the buy box?

If you're experiencing limitations on raising the price, and it's within a reasonable range, it is unusual. Consider checking if the list price is set correctly and try reducing it to the desired price. Also, try raising the price gradually, waiting a short time before lowering it to test if the buy box holds.

Q: Are there any risks or implications of changing legal entities and pricing on Amazon?

As long as you follow the recommended practices and avoid associating a legal entity with multiple accounts simultaneously, there should be no major issues or pushback from Amazon. However, it is advisable to closely monitor any changes and seek help if any unusual situations arise.

Summary & Key Takeaways

• Changing the bank account information on Amazon should be done precisely, preferably three to five days after a deposit hits, to avoid triggering security alerts and lockouts.

• Changing the legal entity of the account should be done first, followed by the tax interview on Amazon. As long as the legal entity has not been associated with another Amazon account, there should be no issues.

• Display name and legal entity name can be changed easily on Amazon as long as they match the new paperwork.