My Amazon Guy Friday Live Q&A with Noah Wickham

TL;DR

Q&A session providing valuable insights on topics such as perfect product launch, improving ranking on Amazon, managing Amazon accounts, and advertising strategies.

Transcript

n he yeah put your questions in now we're five minutes out from starting the Friday Q&A he he happy happy Friday everybody hope everyone is doing very well this morning uh my name is Noah Wickham I'm a brand director here at my Amazon guy here to answe Read More

Key Insights

• 💯 A perfect product launch includes competitive pricing, effective PPC campaigns, and acquiring reviews for sales success.
• 🎯 Improving product ranking requires targeting competitors, checking category placement, and adjusting advertising campaigns.
• 💀 Resolving a dead product involves checking category changes, analyzing competitors, and adjusting advertising strategies.

Questions & Answers

Q: Can you share a step-by-step tutorial for a perfect product launch?

A perfect product launch involves strategies such as pricing, PPC campaigns, and getting reviews. Check out the resources available on our YouTube channel and website for detailed guidance.

Q: What advertising tools and strategies can be effective for improving ranking and BSR, besides PPC?

Apart from PPC, brand tailored promotions can be useful, especially targeting cart abandoners. Also, ensure that your product is in the correct category, check the featured offer, and target competitors in your advertising campaigns.

Q: How can I check my quarter revenue on Amazon?

To check your quarterly revenue, go to your Payments tab and access the statements report. You can also view payment information and track sales performance on your Payments dashboard.

Q: My ASIN is restricted due to an adult flag. How can I resolve this issue?

Check your listing content, images, and reviews for any content that could be flagged as adult-related. Check for any keywords or images that might be causing the issue and contact Amazon support for further assistance.

Q: Does Amazon suppress sales when inventory is low?

Amazon does not have an official policy of suppressing sales based on inventory levels. However, check your PPC campaign, inventory levels, and featured offer status to ensure they are not negatively affecting sales performance.

Summary & Key Takeaways

• The importance of a perfect product launch is discussed, including strategies such as pricing, PPC campaigns, and getting reviews.

• Advice is given on improving product ranking on Amazon, including using advertising tools like brand tailored promotions and targeting competitors.

• Tips are provided on revitalizing a dead product, such as checking category placement, analyzing competitors, and adjusting advertising strategies.

• Methods for checking revenue information, resolving account restrictions, and optimizing PPC campaigns are discussed.