Amazon FBA is a TaleSpin - My Amazon Guy's Weekly Q&A with Steven Pope

TL;DR

In this Q&A session, Stephen Pope, founder of My Amazon Guy, answers various questions related to selling on Amazon, including topics such as A+ content, launching new products, dealing with account suspensions, and more.

Transcript

so so so so what two whoops food what what so so so don't uh welcome to the my amazon guy show my name is stephen pope i'm the founder of my amazon guy and every friday at noon eastern standard time i come and hear your questions and answer as many as of them i can well super excited to talk to you guys today uh we got thanksgiving next week no s Read More

Key Insights

• 💝 Video can be included in A+ content but may require additional fees. Gifts are not typically included in standard A+ content.
• 👶 Size variations should be included in new variation listings for better ranking and visibility in search results.
• 👂 UPC field should be correctly filled in for listing updates, and assistance from a professional may be required for certain issues.
• ❓ It is advisable to consult a patent lawyer for resolving patent problems.
• ❓ Separating variations from parentage is easier than combining them later.
• 🎟️ Brand registry tickets and inventory file upload issues are effective means of contacting Amazon support.
• 😜 Organic keyword ranks can be increased by optimizing search term fields, title, and using A+ content.
• 💱 Consider changing a listing from an Amazon barcode to a manufacturer barcode.
• 🪡 Customers do not need to return FBA products if Amazon reimburses the seller.

Questions & Answers

Q: Can gifts be used in A+ content?

While video can be used in A+ content with additional fees, gifts are not typically included in standard A+ content.

Q: Should I create a new variation listing or launch a separate listing for a size variation product?

It is recommended to create a new variation listing for size variations within a product, as it allows for better ranking and visibility in search results.

Q: How can I resolve issues with updating content that has been claimed by another representative of the brand?

Ensure the UPC field is filled in correctly, and consider seeking assistance from a professional or consulting Amazon support for further troubleshooting.

Q: What are the options for resolving a patent problem with a competitor?

It is advisable to consult with a patent lawyer to explore possible solutions or alternatives, as resolving patent issues can be challenging and expensive.

Q: How can I increase my organic keyword ranks?

Fill in the search term field and title with relevant keywords, and consider using A+ content and optimizing the listing for better organic ranking.

Q: Can I contact Amazon support through means other than inventory file upload issues?

The inventory file upload issue is considered the most effective means of contacting Amazon support, but brand registry tickets can also be used for specific listing changes or issues.

Q: How can I change a listing from Amazon barcode to manufacturer barcode?

In most cases, it is possible to switch a listing from an Amazon barcode to a manufacturer barcode, except for specific categories like health or supplements. A second SKU can be added to the same ASIN for this purpose.

Q: Can the customer return my FBA product for free if Amazon reimburses me?

If Amazon reimburses you for a product, the customer generally does not need to return it for free. The reimbursement covers the sale amount, but not the shipping costs.

Summary & Key Takeaways

• Stephen Pope provides advice on using A+ content and video in product listings, suggesting that while video can be used in A+ content with additional fees, it is not typically included in standard A+ content.

• He recommends creating a new variation listing for size variations within a product, as it allows for better ranking and visibility in search results.

• When updating content, sellers may encounter issues if another representative of the brand has already claimed the listing. One possible solution is to ensure the UPC field is filled in correctly.

• Pope suggests combining variations initially and then separating them later if needed, as it is easier to separate products from their parenting than to combine them.

• For listing problems or issues related to patents, Pope advises seeking the help of a patent lawyer, as it can be a complex and challenging situation.

• He also discusses the process of contacting Amazon support, recommends using brand registry tickets for listing changes, and advises on strategies for increasing organic keyword ranks.