Brand Name, Business Name, & Display Name: What are the Differences?

TL;DR

Learn the distinctions between brand name, business name, and display name on Amazon Seller Central and how they impact your online presence.

Transcript

what is the difference between your brand name your business name and your display name on seller central my name is sydney harris with my amazon guy and today i'll be walking through the differences between your brand name your business name and your display name and where you can find them so first go ahead and log in to seller central then under... Read More

Key Insights

• 👨‍💼 Seller Central offers different names for business identification: brand name, business name, and display name.
• 👨‍💼 Your legal business name can be found in the "Legal Entity" section under the "Account Info" page.
• 🫥 The brand name represents your brand presence on Amazon, while the display name is visible to customers.
• 😫 Setting up a brand store improves brand visibility and provides a dedicated space for customers to explore your products.
• 📁 Changing brand or display names requires filing a trademark.
• 💪 Consistency between brand name, business name, and display name helps build a strong brand image.
• 💁 If you need assistance with filing a trademark or changing your name and information, professional help is available at myamazonguy.com.

Questions & Answers

Q: What is the difference between brand name, business name, and display name on Seller Central?

The brand name represents your brand on Amazon, the business name is your registered business name, and the display name is the name customers see on your Seller Central account.

Q: Where can I find my legal business name on Seller Central?

Your legal business name can be found under the "Legal Entity" section in the "Account Info" page of Seller Central.

Q: Why would I want to change my brand name or display name?

If you want your brand name or display name to match your legal business name, you need to file a trademark. Changing these names can help create a consistent brand image.

Q: How can setting up a brand store benefit my business?

A brand store allows customers to view and shop for your products in a dedicated space. It enhances your brand visibility and can lead to increased sales and customer loyalty.

Summary & Key Takeaways

• Seller Central provides different names for your business: brand name, business name, and display name.

• The legal entity page in Seller Central showcases your legal business name, while the display name represents your account name and the brand name refers to your brand presence on Amazon.

• By setting up a brand store, customers can see both the brand name and display name while browsing your products.