Ask FBA Beginner Guide Questions with Steven Pope, My Amazon Guy Q&A!

TL;DR

In this Q&A session, Stephen Pope and his father, Dan Pope, answer questions from Amazon sellers about various topics, including inventory issues, listing optimization, PPC campaigns, brand registry, and more.

Transcript

so so what so uh uh two what oh easy so so hey so starting at noon eastern standard time in about three minutes here we'll start taking your questions ask stephen pope my amazon so go so uh welcome to the friday my amazon guys show today i am joined by my father dan pope hello he's our sales manager and i'm going t Read More

Key Insights

• 😀 Some of the inventory management challenges faced by Amazon sellers include dealing with unsold inventory, handling customer returns, and optimizing PPC campaigns.
• ☠️ PPC campaigns should be optimized based on factors such as keyword performance, click-through rates, and conversion rates.
• 🎮 Brand registry and trademark protection can provide sellers with additional benefits and control over their listings.
• 👨‍🔬 The importance of thorough keyword research and optimization for improving product visibility and sales.

Questions & Answers

Q: What are the options for dealing with unsold Halloween inventory as a non-US resident?

You can either liquidate the inventory at a lower price or store it at a 3PL warehouse until next year if it's a significant investment.

Q: Can a courtesy refund result in a negative review being deleted?

There's a small chance that a buyer might remove a negative review after receiving a courtesy refund, but it's not guaranteed. It's best to focus on resolving the issue and providing excellent customer service.

Q: How can I list bulk candy with different quantities on Amazon when the UPC reflects the same item?

You can purchase a retired UPC code from eBay and create a new variation on Amazon for each quantity of candy. This will allow you to differentiate the listings while keeping the original reviews intact.

Q: How do I prevent customer returns from going back into FBA inventory?

To prevent customer returns from being added back to FBA inventory, you can enable the unfulfillable inventory setting in your FBA settings. This will ensure that returned items are not resold and can be disposed of or donated.

Q: How long should I run new PPC campaigns before optimizing them?

It's best to wait at least 48 to 72 hours before starting to optimize new PPC campaigns. This allows enough time for sufficient data to be collected before making changes.

Q: Do the first five words in a product's title still index higher on Amazon?

No, the order of the words in the title no longer affects indexing on Amazon. However, including relevant keywords at the beginning of the title can still be beneficial for Google indexing.

Q: How can I deal with inventory stuck in port due to delays?

Unfortunately, if your inventory is stuck in port, there's not much you can do. It's recommended to keep communication with your supplier and freight forwarder to stay updated on the shipment's status.

Q: Can I apply for Amazon Brand Registry before launching a product?

Yes, you can apply for Amazon Brand Registry before launching a product. It's not mandatory to have the product live, but having a trademark is required.

Q: How do I report non-compliant products to Amazon?

When reporting non-compliant products, provide detailed information about the violation, including the specific FDA regulation and evidence of the violation. Citation links and screenshots can strengthen your case.

Summary & Key Takeaways

• Stephen and Dan Pope introduce themselves and discuss the growth of their company, My Amazon Guy.

• They share some personal anecdotes and talk about the TV show "Foundations" on Apple TV.

• Questions from Amazon sellers involve topics such as Halloween inventory, responding to critical reviews, dealing with listing changes, optimizing PPC campaigns, shipping plans, and more.