How to Advertise on Amazon with Product Targeting Category Refinements

TL;DR

Amazon has introduced a new product targeting feature in their advertising campaigns, allowing advertisers to refine their targeting based on specific criteria.

Transcript

Amazon is constantly rolling out new advertising features in this video I'm going to be talking about the new feature to product target based on criteria that sounds a little complex I'll explain my name is Steven Pope I'm the founder of my Amazon gun so let's go through the motions what you want to do is go to create a new campaign for sponsored p... Read More

Key Insights

• 👶 Amazon has introduced a new product targeting feature in their advertising campaigns.
• 👻 The feature allows advertisers to refine their targeting based on criteria such as brand, price range, customer ratings, and prime eligibility.
• 🎯 Product targeting can be more efficient but may not have the same scalability as keyword targeting.
• ✋ Advertisers can optimize their product targeting campaigns by analyzing the search term report and adjusting bids for high-performing ASINs.
• ❓ This feature reduces guesswork and provides a more streamlined setup for Amazon advertising campaigns.
• ⌛ Advertisers can benefit from spending time on refining their targeting criteria for better results.
• 🎯 The new product targeting feature is suitable for micro-targeting specific products or categories.

Questions & Answers

Q: How can advertisers use the new product targeting feature in Amazon advertising?

To use the new feature, advertisers need to create a manual target campaign for sponsored products and select the desired product to target. They can then refine their targeting by choosing criteria such as brand, price range, customer ratings, and prime eligibility.

Q: What are the benefits of using the new product targeting feature?

The new feature reduces guesswork and allows advertisers to target specific products or categories more effectively. By narrowing down their target audience, advertisers can potentially improve the performance of their ads.

Q: How does the product targeting feature differ from keyword targeting?

The product targeting feature is based on specific product criteria, while keyword targeting is triggered by search terms. Product targeting allows advertisers to focus on a smaller, more targeted audience, but it may not have the same scalability as keyword targeting.

Q: How can advertisers optimize their product targeting campaigns?

Once advertisers have gathered data on the performance of their product targeting ads, they can analyze the search term report to identify which ASINs (Amazon Standard Identification Numbers) are performing well. They can then create a separate campaign for those ASINs and increase their bids for better results.

Summary & Key Takeaways

• Amazon has rolled out a new feature for sponsored products, allowing advertisers to manually target products based on specific criteria.

• The feature includes refinements such as targeting by brand, price range, customer ratings, and prime eligibility.

• This feature helps advertisers reduce guesswork and streamline their advertising setup by narrowing down their target audience.