Amazon PPC NEW Brand Headline Custom Image Carousel - Horizontal Real Estate You Need!

TL;DR

Amazon has introduced a new advertising feature that allows sellers to create custom headline brand ads with a carousel of images, providing more visibility and engagement for their products.

Transcript

there's a brand new advertising feature custom headline brand ads with a carousel I'm going to show you about it more and why this is important my name is Stephen Pope and I'm the founder of my Amazon guy but first did you know that you can create draft campaigns this is exactly what I ended up doing because I had to go to my designer to load the g... Read More

Key Insights

• 🫠 Draft campaigns enable collaboration between designers and advertisers, streamlining the ad creation process.
• 🫠 The custom brand headline carousel feature allows for more visually appealing ads, potentially increasing click-through rates and purchases.
• 👨‍🔬 The feature seems to be available only on desktop and in top of search results, limiting its visibility.
• 💁 To utilize the feature, sellers need to ensure their graphics are the correct size and format.
• 🦔 The custom brand headline carousel provides a competitive edge by offering customers a unique and engaging experience.
• 👶 Being an early adopter of the feature may give sellers an advantage as customers are more likely to engage with something new.
• 👶 The new feature does not come with any additional costs for advertisers.

Questions & Answers

Q: How can draft campaigns be useful in advertising on Amazon?

Draft campaigns are useful when collaborating with designers who may not understand advertising. It allows the designers to load the graphics while leaving the keyword selection and landing page decisions to the advertiser.

Q: What is the main advantage of the custom brand headline carousel feature?

The custom brand headline carousel feature allows sellers to include multiple images in their ads, providing a visually engaging experience for customers. This can result in higher click-through rates and conversions.

Q: Are there any restrictions on the graphics used in the carousel?

It is recommended to use JPEG images with a size of 1500 by 1001 pixels. Additionally, no text should be included on the graphics or logos.

Q: Where can the custom brand headline carousel be seen by customers?

The carousel feature appears to be available only on desktop and in the top of search results. It does not seem to be visible on mobile or on the footer and detail pages.

Summary & Key Takeaways

• Draft campaigns can be created to facilitate collaboration between designers and advertisers.

• The new custom brand headline carousel feature allows the inclusion of multiple images in the ad, providing more visual impact.

• The feature seems to be available only on desktop and in the top of search results, making it a valuable advantage for sellers.