Common PPC Mistakes on Merchandised & Novelty Products - Amazon Advertising Tutorial

TL;DR

Advertising specific phrases and targeting keywords related to the product's design and audience leads to better performance and lower costs on Amazon PPC campaigns.

Transcript

we're going to dive into advertising today and I'm going to be showing you a Tumblr and asking you some questions to test your own PPC skills my name is Stephen Pope I'm the founder of my Amazon guy and here is the listing it's a the force is strong with Dad insulated Tumblr so I have given this exact product to many a PPC Specialists before and I'... Read More

Key Insights

• 😘 Generic keywords lead to higher costs and lower conversion rates in advertising campaigns for insulated tumblers on Amazon.
• 😜 Using specific phrases that match the product's design or target audience yields better results and improves the organic rank.
• 🤯 Sponsored brand headline ads often have lower costs and outperform sponsored product ads for insulated tumblers.
• 😒 It is important to use the words on the product or phrases related to the target audience when setting up advertising campaigns.
• 👻 Stock photos should be used for advertising content, as taking images from the internet is not allowed.
• 😃 When creating advertising campaigns, it is crucial to consider the unique selling points of the product and create personalized, eye-catching graphics.
• 🎯 Broad match and exact match keywords can be effective when targeting specific phrases related to the product.

Questions & Answers

Q: Why do generic keywords like "tumbler" not perform well in advertising campaigns for insulated tumblers?

Generic keywords attract curiosity clicks and result in higher costs because they bring up generic products in organic search results, not specific designs or sayings on the tumblers.

Q: How should advertising campaigns for insulated tumblers be set up?

Use specific phrases that match the product's design or target audience, such as "Star Wars gifts for Mom" or "force is strong with Dad," to attract the right audience and improve performance.

Q: Do sponsored brand headline ads or sponsored product ads work better for insulated tumblers?

Sponsored brand headline ads often have lower costs and perform better than sponsored product ads, which is unusual in most categories. They should be considered when advertising insulated tumblers.

Q: Can generic keywords like "tumblr with lid" be used in advertising campaigns?

Generic keywords like "tumblr with lid" will bring up generic results without text or design. It is better to use the words on the product or phrases that match the target audience to improve performance.

Summary & Key Takeaways

• Many PPC specialists struggle with setting up effective advertising campaigns for products like insulated tumblers on Amazon.

• Using generic keywords like "tumbler" or "insulated tumbler" leads to high costs and lower conversion rates.

• Advertising specific phrases that match the design or target audience of the product yields better results.