PPC Advanced Tutorial: Broad Match Amazon Sponsored Product Modifiers and Tools

TL;DR

Broad match targets a wide audience, while modified broad match allows for more specific targeting by including certain terms in customer search queries.

Transcript

hi everyone in this video i'm going to explain to you what the difference between broad and modified broad mass type is for amazon um modified broad is one of the lesser known mass types that we are able to do on amazon so let's get to it so i prepared this little document which basically goes through the difference between broad and modified broad... Read More

Key Insights

• 🍉 Broad match on Amazon targets a wider audience, including misspellings and related terms.
• ➕ Modified broad match allows for more specific targeting by including certain terms in customer search queries, using the plus sign to indicate additions.
• 🫠 Modified broad match can help reduce wasted ad spend and improve targeting for relevant customer search terms.
• 🎯 It is especially useful in targeting brand names or specific product features.
• 😒 The use of modified broad match can help improve the effectiveness of advertising campaigns and reduce targeting of irrelevant terms.
• ➕ The "plus" sign in modified broad match symbolizes the inclusion of additional terms in the customer search query.
• 🔨 Using tools like the PPC Keyword Tool can simplify the process of creating modified broad match keywords.

Questions & Answers

Q: What is the difference between broad and modified broad match types on Amazon?

Broad match is the most broad type, targeting a wider audience that includes misspellings and related terms. Modified broad match allows for more specific targeting by including certain terms in customer search queries.

Q: How does modified broad match work on Amazon?

In modified broad match, the plus sign is used to indicate the addition of terms in the customer search query. This helps narrow down the targeting to specific terms and reduce wasted ad spend.

Q: What are the benefits of using modified broad match on Amazon?

Using modified broad match can help reduce wasted ad spend by targeting specific terms relevant to your product. It also allows for more control over the targeting and can improve the effectiveness of your advertising campaigns.

Q: Can you provide an example of how to use modified broad match on Amazon?

Sure! Let's say you have a product for women wine glasses. You can use a modified broad match with the terms "+women +wine +glass" to ensure your product only shows up for customer search queries that include all these terms. This helps improve relevance and targeting.

Summary & Key Takeaways

• Broad match is the most wide-reaching match type on Amazon, targeting a broader audience that includes misspellings, acronyms, and related terms.

• Modified broad match allows for more specific targeting by including specific terms in customer search queries, using the plus sign to indicate the addition of terms.

• Using modified broad match can help reduce wasted ad spend and improve targeting for relevant customer search terms.