My Amazon Guy Friday Live Q&A with Jason Mastromatteo and Thomas Fitzgibbons

TL;DR

In this podcast episode, the hosts answer questions related to Amazon selling, including brand registry, product listing, PPC advertising, category approval, and more.

Transcript

guy podcast and we will be going live in 10 [Applause] minutes he he he he he [Applause] he he we've hit the halfway mark we'll be going live in 5 minutes he he he he he one minute left left in just 60 short seconds we will be live to answer any and all Amazon questions your heart has ever desired the answer to it's been a Read More

Key Insights

• 💌 Changing email addresses can be done in the Seller Central account settings.
• 🍧 Having a website can facilitate the brand registry process, but it is not mandatory.
• 👻 Disabling the option allowing Amazon to resell returned items ensures they don't get resold without your knowledge.
• 😫 MAP policies and launch pricing strategies must align with the agreed-upon price set by the manufacturer.
• 🚨 Merging listings with similar products can be corrected through Amazon seller support.
• 🥶 Creating a new listing without any link to the old ASIN and SKU may require assistance from Amazon support.
• 🔁 Leveraging customer loyalty analytics can help better understand repeat purchasing behaviors.

Questions & Answers

Q: How can I change my email address as the primary user in Seller Central?

To change your email address, go to the login settings in your Seller Central account and update your email there. Additionally, update your account info with your new email address.

Q: Do I need to have a website to link to for brand registry?

While having a website is not mandatory, it can help in the brand registry process. You can create a simple website using platforms like Wix and showcase your product there.

Q: How can I prevent Amazon from reselling my returned items?

Disable the option that allows Amazon to buy your products for reselling globally. Make sure to adjust the settings in your fulfillment options to ensure that returned items do not get resold.

Q: How should I handle launch pricing strategy if my brand has a minimum advertised price (MAP) policy?

If you have a MAP policy, you cannot set prices higher or lower than the agreed-upon price. You may consider incremental price increases over time and closely monitor competition to comply with the MAP policy.

Q: How do I stop Amazon from merging listings with similar products?

If your products are being merged incorrectly, you will need to open a case with Amazon seller support and provide evidence such as product images and UPC codes to request the correct separation of the listings.

Q: How can I create a new listing for an existing product without it being linked to the old ASIN and SKU?

Creating a new listing without any link to the old ASIN and SKU is challenging. You may need to contact Amazon support, provide valid reasons for the change, and follow their guidance to get the new listing set up correctly.

Summary & Key Takeaways

• The hosts discuss the upcoming changes in their podcast schedule and mention possible live podcast episodes in the future.

• They highlight a new feature called "customer loyalty analytics" in Amazon's brand analytics that provides useful data on repeat purchasing behavior.

• The hosts answer questions regarding brand registry, product listing optimization, launch pricing strategies, and expanding to new marketplaces like the USA and Canada.