Should I Run Brand Name Ads? YES - Amazon FBA Advertising Tips

TL;DR

It is recommended to run brand name ads on Amazon listings to protect sales from competitors and increase brand visibility.

Transcript

should you run brand name ads on your listing my name is stephen pope i'm the founder of my amazon guy i will answer that question in this video so specifically what do i mean by brand ads that's when you've got a campaign and you're targeting your actual keyword like this so for example if i'm on amazon right now and i type in the brand name mobst... Read More

Key Insights

• 👨‍🦱 Having a vanity URL with your brand name is important to showcase your brand store on Amazon.
• 🫠 Running brand name ads is a defensive strategy to protect sales from competitors.
• 🎯 Unique brand names require exact match campaigns with multiple types of targeting.
• 🥺 Brand name ads can increase brand visibility and lead to more sales on Amazon.
• 🪜 Adding custom headline images to sponsored brand campaigns can make the ads three times bigger and more visible.
• 🫠 Brand name ads should be set up with specific target keywords and fixed bids.
• 🫠 Budgets for brand name ads can be very cheap and won't burn through quickly.

Questions & Answers

Q: What are brand name ads on Amazon listings?

Brand name ads are campaigns on Amazon that target keywords specific to your brand, protecting your sales from competitors who can bid on your keywords and steal potential customers.

Q: Why is it important to have an active brand advertisement?

An active brand advertisement on Amazon listings helps to increase brand visibility and prevent competitors from acquiring your customers. It serves as a defensive strategy to protect your sales.

Q: How can brand name ads lead to increased brand visibility?

Running brand name ads can lead customers to your brand store, where they are more likely to make purchases. Amazon's data shows that people who view a brand store are more likely to buy two and a half times as much.

Q: What type of campaigns should be created for brand terms?

It is recommended to create sponsored product campaigns and sponsored brand campaigns for brand terms. Sponsored product campaigns should have fixed bids and target specific products, while sponsored brand campaigns can include a custom headline image and target brand phrases.

Summary & Key Takeaways

• Running brand name ads on Amazon listings helps to protect sales from competitors who can bid on your keywords.

• Having an active brand advertisement can lead to increased brand visibility and potential sales.

• Unique brand names should have exact match campaigns with multiple types of targeting to ensure maximum protection.