Seller Fulfilled Prime vs. Premium Shipping: What's the difference?

TL;DR

Learn about the differences between premium shipping and seller fulfilled Prime options in FBM shipping on Amazon.

Transcript

hi it's Kyla with my Amazon guy and I just wanted to record a quick video going over our options with fbm shipping and the differences between seller fulfilled Prime and just our standard premium shipping now for premium shipping you do have to at least be selling on Amazon for more than 90 days and meet the following requirements for 30 days which... Read More

Key Insights

• ☠️ Premium shipping requires meeting specific KPIs for eligibility, including a high tracking rate, on-time delivery score, and low cancellation rate.
• 😫 Seller fulfilled Prime offers additional perks like the Prime badge and some customer support, but has its own set of requirements for the trial and ongoing eligibility.
• 📦 Enrolling in both premium shipping and seller fulfilled Prime can provide backup options for high-priced listings and offer expedited shipping without losing eligibility.
• 🥶 Maintaining a free one to two-day delivery and free nationwide standard shipping are essential for seller fulfilled Prime.
• 💄 Meeting the requirements for premium shipping makes it easier to qualify for seller fulfilled Prime.
• ❣️ Shipping heavy items with expedited options may incur higher costs.
• 🦡 Shipping on weekends can provide a conversion boost for listings with the Prime badge.

Questions & Answers

Q: What are the requirements for premium shipping eligibility?

To be eligible for premium shipping, you need to have been selling on Amazon for more than 90 days and meet specific requirements for a 30-day period, including a 99% valid tracking rate, a 97% or higher on-time delivery score, and a seller-initiated cancellation rate of less than half a percent.

Q: What are the additional perks of seller fulfilled Prime?

Seller fulfilled Prime provides the Prime badge on your listing, even if it's not an FBA listing, and Amazon takes on some customer support for post-shipment order issues.

Q: How can I enroll in the seller fulfilled Prime trial?

To enter the trial period, you need to have shipped at least 100 packages through FBM, maintained a cancellation rate of less than 2.12%, a valid tracking rate of greater than 95%, and a late shipment rate of less than 4%.

Q: Can I enroll in both premium shipping and seller fulfilled Prime simultaneously?

Yes, it is possible to enroll in both options. Seller fulfilled Prime can act as a backup for higher-priced listings if you lose premium shipping eligibility and still offer expedited shipping options.

Summary & Key Takeaways

• Premium shipping requires meeting specific requirements for 30 days, such as high tracking rate, on-time delivery score, and low cancellation rate.

• Seller Fulfilled Prime offers additional perks like the Prime badge and some customer support, but has its own set of requirements to qualify for the trial and maintain eligibility.

• Enrolling in both options can provide backup options for high-priced listings and offer expedited shipping without losing eligibility.