[Amazon Seller News] New A+ Content Module: Product Complements (Shows Under the Title!)

TL;DR

Amazon has released a new A+ content module called Complimentary Product Sets that allows sellers to take up extra space on their listings and prevent customers from navigating away, leading to potential increased sales.

Transcript

Amazon has released a new A+ content module my name is Stephen Pope I'm the founder of my Amazon guy and in this Breaking News segment here we're going to show you this new module it's called complimentary product sets now for a lot of you when you log in today and try and click into this you will not be able to access this without a special URL so... Read More

Key Insights

• 👻 The Complimentary Product Sets module allows sellers to add extra content to their Amazon listings, potentially increasing sales by preventing customers from navigating away.
• 😫 Sellers should carefully optimize their Complimentary Product Sets by adding subheadlines, product titles, images, alt text, and keywords.
• ❓ The module is particularly useful for sellers with a variety of products, as they can create product collections and connect multiple modules.
• 😫 The placement of the Complimentary Product Sets content on Amazon may vary, but it is expected to appear in sections related to product recommendations.
• 👨‍🦱 Sellers can access the module using a special URL, which will eventually become available to all sellers.
• 🏑 It is important for sellers to prioritize filling in all the available fields in the Complimentary Product Sets module to maximize its potential impact on sales.
• 🎨 The module is part of Amazon's A+ content manager workflow, specifically designed for showcasing complementary products.

Questions & Answers

Q: What is the purpose of the Complimentary Product Sets module?

The purpose of the Complimentary Product Sets module is to allow sellers to take up extra space on their Amazon listings and prevent customers from navigating away, potentially increasing sales.

Q: How can sellers access the Complimentary Product Sets module?

Initially, sellers may need a special URL to access the module. However, over time, it will become available to all sellers. The special URL can be found in the description of the video or in the comments.

Q: Where will the Complimentary Product Sets content show up on Amazon?

The exact placement of the Complimentary Product Sets content may vary, but it is expected to appear underneath the title, in sections such as "frequently bought together" or "buy with." The content will not have a fixed placement.

Q: How can sellers select the products for their Complimentary Product Sets?

Sellers should choose products that work together to enhance the performance of the featured product on the listing. They can use the Market Basket analysis report in Brand Analytics to identify which products from their catalog are frequently purchased together.

Summary & Key Takeaways

• Amazon has launched a new A+ content module called Complimentary Product Sets.

• The module allows sellers to add extra content to their listings, taking up more space and potentially increasing sales.

• Sellers can create product showcase cards or single images with text to showcase their products.