How to Upload Videos to Amazon Seller Central A+ Content Near Photos

TL;DR

Learn how to upload videos to Amazon, including tips on content creation, technical requirements, and review times.

Transcript

hi my name is Steve and I'm the founder of my Amazon guy in this video I'm going to be demonstrating how to load a video to Amazon to do this you first need to have brand registry in place products loaded to the Amazon catalog to get to the location that I'm showing on screen you put your cursor over inventory and go to upload and manage videos thi... Read More

Key Insights

• 👂 Uploading videos on Amazon requires brand registry and listed products.
• 👻 External links are not allowed in videos, and adherence to content guidelines is crucial.
• 🎮 Videos may appear below product photos or in the related video short section, but the former is more desirable.
• ✋ Engagement with videos may vary, with complex products potentially receiving higher viewership.
• 😚 Good audio quality and close-up shots of the product are recommended for video demonstrations.
• 🎮 Uploading videos involves selecting a thumbnail, adding a title, and assigning ASINs.
• 🥳 Review times for videos on Amazon are typically one to two days as of November 2019.

Questions & Answers

Q: What are the requirements for uploading a video on Amazon?

To upload a video on Amazon, you need brand registry and listed products. External links are prohibited, and the video should comply with Amazon's guidelines for content and quality.

Q: What is the significance of having a video on the detail page?

While having a video may not directly impact conversion rates, it can engage viewers, especially for complex products. It allows consumers to see the product in action and understand its features better.

Q: How long does it take for uploaded videos to go live on Amazon?

As of November 2019, review times for videos on Amazon are usually one to two days. However, if your video takes longer, it could be due to increased human review or changes in policies.

Q: Can anyone upload videos in the related video short section on Amazon?

Yes, anyone, including customers, can upload videos in the related video short section. However, these videos are usually less effective in driving conversions compared to videos placed below product photos.

Summary & Key Takeaways

• To load a video on Amazon, you need brand registry and products listed in the Amazon catalog. The video upload section has its own location, separate from A+ or EBC content sections.

• External links are not allowed in the video, and it will be rejected if mentioned. Videos can appear below product photos and also in the related video short section, although the latter is less effective.

• Having a video on the detail page may not significantly impact conversion rates, but complex products may have higher viewer engagement. Tips for uploading include selecting a thumbnail, adding a title, and assigning ASINs.