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How to Build a Brand New Sport | Next in Sports

13.3K views
•
June 14, 2023
by
Bloomberg Originals
YouTube video player
How to Build a Brand New Sport | Next in Sports

TL;DR

Teqball aims for Olympic inclusion despite its infancy.

Transcript

when you first encounter Tech ball it takes a minute to figure out what exactly this sport is soccer ping pong volleyball kind of too because you have the three touches with some elements in martial arts and now it's a bit of a strange hybrid the gameplay is gripping and skill levels of its top players insane it's very very creative it's very fast ... Read More

Key Insights

  • Teqball is a hybrid sport combining elements of soccer, table tennis, and volleyball, invented by a former pro soccer player from Hungary.
  • The sport's creators aim to have Teqball included in the 2028 Olympics, a goal that requires significant global participation and recognition.
  • Teqball's growth strategy involves partnerships with major soccer clubs, leveraging their fan bases to increase visibility and legitimacy.
  • The sport is growing rapidly, with tables sent to 500 universities in the U.S., but it still lacks a strong grassroots base and widespread interest.
  • Teqball has financial backing from one of Hungary's wealthiest men, with additional funding from European and Hungarian taxpayers, raising questions about public support.
  • Despite the sport's presence on ESPN and partnerships with major clubs, players still struggle financially, with no union or guaranteed income.
  • Teqball's appeal lies in its fast-paced, gymnastic gameplay, making it suitable for short attention spans and potentially attractive for younger audiences.
  • The sport faces challenges in gaining widespread acceptance, as building a new sport requires more than just financial investment; it needs organic growth and fan engagement.

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Questions & Answers

Q: What is Teqball and how is it played?

Teqball is a hybrid sport that combines elements of soccer, table tennis, and volleyball. It is played on a curved table and involves using different body parts to hit a soccer ball over the net. Players can use a maximum of three touches, but must use different body parts in sequence, such as foot, knee, and head, to score points. The game can be played in singles or doubles format.

Q: What are the challenges Teqball faces in becoming an Olympic sport?

Teqball faces several challenges in becoming an Olympic sport. It needs to achieve widespread participation across at least 40 countries and demonstrate deep engagement in those regions. Additionally, it requires recognition by international sports bodies and needs to build a strong grassroots base. The sport must also ensure gender equity, which is a priority for Olympic inclusion. Despite financial backing and media presence, these challenges require significant effort and time to overcome.

Q: How is Teqball being promoted and grown internationally?

Teqball is being promoted internationally through strategic partnerships with major soccer clubs like Paris Saint-Germain, Real Madrid, and Manchester United. These partnerships help legitimize the sport and tap into the clubs' passionate fan bases. The sport's creators have also sent tables to 500 universities in the U.S. to build interest and engagement at the grassroots level. Additionally, Teqball has secured media presence on platforms like ESPN to increase visibility.

Q: What financial backing does Teqball have, and how is it being used?

Teqball has significant financial backing from one of Hungary's wealthiest men, Georgie Gatian, who has invested tens of millions into the sport. The company has also received at least seven million dollars in grants from European and Hungarian taxpayers. This funding is being used to promote the sport globally, send tables to universities and sports clubs, and support its inclusion in major sporting events like the Olympics. However, the reliance on public funds has raised questions about the appropriateness of such support.

Q: What are the financial challenges faced by Teqball players?

Teqball players face significant financial challenges as they lack a union, collective bargaining agreements, and salary minimums. Prize money is limited, and players often have to rely on side jobs to support themselves. There are no major sponsorships or apparel contracts for players, and they are largely responsible for their own healthcare and fitness expenses. This financial instability makes it difficult for players to focus solely on their sport.

Q: What is the growth strategy for Teqball in the U.S. market?

Teqball's growth strategy in the U.S. market involves targeting universities to build a grassroots base and partnering with major soccer clubs to increase visibility. By sending tables to 500 universities, the sport aims to engage young athletes and potential players. The partnerships with soccer clubs help legitimize the sport and tap into existing fan bases. Additionally, Teqball leverages media presence on platforms like ESPN to attract a broader audience.

Q: How does Teqball plan to achieve its Olympic dream?

Teqball plans to achieve its Olympic dream by expanding its international presence and increasing participation across multiple countries. The sport's creators are working to gain recognition from international sports bodies and demonstrate gender equity. They are also leveraging financial backing, strategic partnerships with soccer clubs, and media presence to build a strong brand and fan base. However, achieving Olympic inclusion requires significant grassroots growth and engagement, which is a long-term effort.

Q: What makes Teqball appealing to younger audiences?

Teqball's appeal to younger audiences lies in its fast-paced, gymnastic gameplay, which is suitable for short attention spans. The sport's hybrid nature, combining elements of soccer, table tennis, and volleyball, offers a unique and exciting experience. Its presence on social media platforms and partnerships with popular soccer clubs also help attract younger fans. Additionally, the sport's creators are actively engaging with universities to build interest among young athletes.

Summary & Key Takeaways

  • Teqball, a sport combining elements of soccer, table tennis, and volleyball, is aiming for inclusion in the 2028 Olympics. Despite its rapid growth and financial backing, it faces challenges in gaining widespread acceptance and building a strong grassroots base.

  • The sport's creators have partnered with major soccer clubs to increase visibility and legitimacy, leveraging their fan bases. However, players still face financial struggles, with no union or guaranteed income, highlighting the challenges of building a new sport.

  • Teqball's appeal lies in its fast-paced, gymnastic gameplay, making it suitable for short attention spans. While it has financial backing and media presence, the sport needs organic growth and fan engagement to truly succeed in the competitive sports landscape.


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